Design Thinking
We love a good heist movie, but our favorite part is not the caper. It’s building the team. The brilliant thief—just out of jail to do one more job, he […]
It doesn’t hurt to be quick, responsive, friendly, efficient, or reliable. But for A. G. Lafley, former CEO of Procter & Gamble, the most important ingredient to making your customers […]
The notion of brainstorming can sometimes elicit eye-rolls – usually because it’s fundamentally misunderstood. Apple alumnus and Stanford Executive Director of Design, Bill Burnett, says we’re only scratching the surface of its potential.
▸
6 min
—
with