Marketing
A five-year-old reading a picture book in her pillow fort. A college student and his friends at the midnight matinee. A ninety-year-old watching her soaps. What do they have in […]
What makes something a hit or a flop? Sit and ponder that one, and you’ll find it’s a stumper. At first, the answer seems obvious: popularity. That’s not quite right […]
History is not the story of great people directing the course of the world. It’s about networks. Sure, great people may have had an outsized pull on certain events. But […]
For many, 2020 will not be remembered as a “best of” much. We don’t need to repeat the reasons here; it’s sufficient to point out that a 100-year pandemic was […]
It doesn’t hurt to be quick, responsive, friendly, efficient, or reliable. But for A. G. Lafley, former CEO of Procter & Gamble, the most important ingredient to making your customers […]
Any business owner wants to make sure they’re giving their customers an ideal experience. Not only are happy customers more likely to be repeat customers, but they can serve as […]
Every day, humanity generates 2.5 quintillion bytes of data. Every minute, users are sharing nearly 500,000 tweets, watching more than 4 million YouTube videos, and conducting more than 3.6 million […]
By the time John Paul DeJoria founded John Paul Mitchell Systems, he’d already sold encyclopedias on commission door-to-door, and he understood the importance of persistence in the face of rejection. […]
While fewer companies these days rely solely on interviews in deciding who to hire, interviews still have value in that they can reveal the difference between a candidate as a […]
Social media wunderkind Baratunde Thurston says we’re living in an age of information overabundance, but that this needn’t be a problem. Just as supermarkets offer us many more choices of […]
Weijian Shan, chairman of the PAG group, sees a bright future for investors in China, as long as they understand the evolving nature of the country’s economic growth. Though China’s […]
“History is always written by the winners,” goes the saying. It’s also true that history is continually being made, and the identity of the “winner” continually shifts. In his Big […]
Business, on every level, is becoming more multi-cultural. Whether it’s embracing diversity internally, expanding to multiple sites around the world, or entering distant markets such as China, never has it […]
Brent Gleeson is a business consultant, author, and former Navy SEAL. In that last role, he’s learned about the importance of resiliency when working through challenges. He’s not just talking […]