Drive Organizational Growth

The Big Think+ Book Club is excited to welcome Growth Strategist and 2x Wall Street Journal best-selling author, Tiffani Bova. Ranked for the last 6 years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a leading thinker who Forbes says “reshapes our perception of growth.” As both a practitioner and academic, she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. Her first WSJ best-selling book is titled GrowthIQ – we’ll be discussing her most recent book, The Experience Mindset.

During the live conversation, Tiffani will discuss:

• The underlying causes of employee dissatisfaction, burnout and weak corporate culture
• How to adopt an ‘Experience Mindset’ that strengthens employee experience and customer experience at the same time
• Key ingredients of a strong corporate culture and superior employee experience
• Strategies to engage employees by providing the right tools, training and support
• Examples of case studies from companies like Unilever, Allstate, Salesforce and more