With tablet notebooks and Kindles changing the way we read books, new technology is threatening the way we respond to the text by using “eye tracking” to keep our interest. “What if those written words were watching you reading them and making adjustments accordingly? Eye-tracking technology and processor-packed tablets promise to react, based on how you’re looking at text — where you pause, how you stare, where you stop reading altogether — in a friction-reducing implementation of the Observer Effect. The act of reading will change what you are reading.” A team of scientists at the German Research Center for Artificial Intelligence have created what they call “Text 2.0”. “Their technology is capable of monitoring your eyes in order to define words if you stare at them puzzled, eliminating non-essential information when you’re skimming, helping you pick up exactly where you left off, swapping images based on what you’re reading, surfacing relevant reference materials and more, as reported by h+ magazine.”