Why blog as an administrator? - Part 4
This is Day 4 of my thread on the potential value of blogging by K-12 administrators. Today I'll address issues related to branding and creating "customer evangelists." Previous posts covered news sharing, progress monitoring, and status alerts; marketing and public relations; and community building and customer relations. This series of posts stems from Chapter 4 of The Corporate Blogging Book by Debbie Weil. So... why blog as an administrator?
Reason 8: Branding
As real estate agents know, perhaps the first question that relocating families want answered is "Where are the good schools?" Certain school districts, and certain schools within districts, have reputations for providing high-quality learning experiences for children. These school organizations are the ones that attract families with high social capital and high-achieving children.
Parents are increasingly checking out school web sites as part of their relocation decision-making. As noted in previous posts, the same messages from the principal that create warm, fuzzy feelings of community, belonging, and academic excitement also are perfect for outsiders who want to see what the school is all about. It would be fairly difficult for a relocating family to acquire several months worth of newsletters, e-mails to parents, etc., but the public availability of a blog ensures that everyone - existing stakeholders, relocating families, realtors, potential corporate partners, and other outside community members - can see the wonderful things that are occurring in the school building.
Reason 9: Creating "customer evangelists"
Customer evangelists are those individuals that are passionate about the school and publicly advocate for the school to others. They do this of their own volition - they are not paid to do so. These are the people that talk about how great the school is to everyone they meet. They help build the reputation and the buzz of the school organization and contribute to overall feelings of satisfaction by staff, parents, students, and community members.
Evangelists are important contributors to a school's success. Indeed, as Malcolm Gladwell and others have noted, evangelists may be the only information source that others trust and believe. Nearly everyone is experiencing overload from an unlimited variety of information sources - evangelists are the folks that capture people's attention and sway opinion.
Blogs give evangelists something to talk about. Regular updates, news items, and other highlights feed the conversations that evangelists are having with others. These people can make or break a school's reputation - administrators would be wise to feed them well on a steady diet of positive information.
Just one day left! Tomorrow we'll cover thought leadership, advocacy, and replacing the school web site.
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We take fewer mental pictures per second.
- Recent memories run in our brains like sped-up old movies.
- In childhood, we capture images in our memory much more quickly.
- The complexities of grownup neural pathways are no match for the direct routes of young brains.
A consortium of scientists and engineers have proposed that the U.S. and Mexico build a series of guarded solar, wind, natural gas and desalination facilities along the entirety of the border.
- The proposal was recently presented to several U.S. members of Congress.
- The plan still calls for border security, considering all of the facilities along the border would be guarded and connected by physical barriers.
- It's undoubtedly an expensive and complicated proposal, but the team argues that border regions are ideal spots for wind and solar energy, and that they could use the jobs and fresh water the energy park would create.
It's one of the most consistent patterns in the unviverse. What causes it?
- Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
- Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
- Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.
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