Why blog as an administrator? - Part 3
My series on the potential value of blogging by K-12 administrators continues today. In this post I'll cover issues related to community building and customer relations. Previous posts addressed issues related to news sharing, progress monitoring, status alerts, marketing, and public relations. This series of posts stems from Chapter 4 of The Corporate Blogging Book by Debbie Weil. So... why blog as an administrator?
Reason 6: Community building
Blogs can be an excellent tool for facilitating feelings of community within a school organization. Whether a blog serves an internal or external audience, regular posts can keep stakeholders informed of important events as well as those incidents that might go unnoticed in the hectic day-to-day activitiy of schools. If you read the administrator blogs at Lewis Elementary School (OR) or Mabry Middle School (GA), you can see that the ongoing stream of news, updates, and highlights can't help but contribute to feelings of connectedness by students, staff, parents, and other community members.
Blogs are different than e-mail listservs and static web pages because they're interactive. When a principal sends out an e-mail over a listserv or posts a notice on a web page, there is no way for the school community to interact with that message. If someone has a question or comment, it either doesn't get made or it's merely a one-to-one communication with the principal via e-mail, voice mail, or telephone call. In contrast, the comments feature of blogs allows anyone to post a question or comment and thus everyone else in the community can see it, see the principal's (or someone else's) response, and add his or her own two cents to the conversation. The blog thus facilitates ongoing dialogue between multiple school stakeholders rather than being a static one-way, or maybe two-way, transmission. What blogs can do, that listservs and web pages can't, is facilitate conversation.
Reason 7: Customer relations
Of course all of this is good for customer relations. Principals who are actively and publicly interacting with school stakeholders, listening to their concerns, responding to those concerns and other questions, and generally being accessible (p. 56) are facilitating good customer relations and building goodwill within the school community. Parents, community members, staff, and students are going to feel more positively about the school when they have the opportunity to not only get frequent updates about what is going on but also ask questions, post concerns, give suggestions, etc. This openness - this overt transparency - builds stakeholder confidence and satisfaction with the direction and activities of the school.
Three down, two to go! Here's the schedule for the rest of the week:
- Thursday: branding and creating customer evangelists
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.
- The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
- Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
- Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
We explore the history of blood types and how they are classified to find out what makes the Rh-null type important to science and dangerous for those who live with it.
- Fewer than 50 people worldwide have 'golden blood' — or Rh-null.
- Blood is considered Rh-null if it lacks all of the 61 possible antigens in the Rh system.
- It's also very dangerous to live with this blood type, as so few people have it.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
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