Why blog as an administrator? - Part 2
Yesterday I began a week-long series of posts that discuss the potential value of blogging by K-12 administrators. This series of posts stems from Chapter 4 of The Corporate Blogging Book by Debbie Weil. So... why blog as an administrator?
Reason 4: Marketing
Because they're electronic, blogs are both faster and less costly than paper communications. If the savings in paper alone aren't persuasive, administrators should consider additional advantages that blogs often have over other communication channels.
Web sites and paper newsletters are static, noninteractive, and often dated (who wants to read about something two weeks after it occurred?). E-mails, electronic newsletters, and/or listservs contribute to clogged inboxes and get caught by spam filters. In contrast, blogs are timely, interactive, and avoid some of the issues that accompany e-mail communications.
If done well, blogs can "create buzz [and] loyal customers" (p. 53). One of parents' biggest criticisms of schools is that teachers and administrators don't communicate often enough about the things that parents want to hear about. Blogs can be a great way to publicize the great things that are occurring in schools.
Reason 5: Public relations
As Weil notes, a blog is a great way to bypass local media and get "your own version of the story out there and to get feedback" (p. 52). This can be either proactive or reactive. If administrators only put out their spin after some incident occurs, the message will be much less effective. School communities are going to be much more receptive and trusting if an administrator has built up goodwill beforehand through an ongoing series of posts and dialogues about less important issues.
Frequent, transparent communication, with the opportunity to receive feedback through comments, is a strength of blogs that administrators can leverage to their school organization's advantage.
We're almost halfway done! Here's the schedule for the rest of the week:
- Wednesday: community building and customer relations
Understanding thinking talents in yourself and others can build strong teams and help avoid burnout.
- Learn to collaborate within a team and identify "thinking talent" surpluses – and shortages.
- Angie McArthur teaches intelligent collaboration for Big Think Edge.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
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- One boat, Ship 17, uncannily matches the Herodotus' description.
- Horseshoe crabs' blue blood is so valuable that a quart of it can be sold for $15,000.
- This is because it contains a molecule that is crucial to the medical research community.
- While on Joe Rogan's podcast, he explains his thoughts on the gender differences in society.
- On another episode, Peterson discusses the development of character through competition.
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