Why blog as an administrator? - Part 1
Much attention has been paid to the value of teachers and/or students blogging. Today I kick off a week-long series of posts that discuss the potential value of blogging by K-12 administrators. Although my comments this week primarily will focus on principals, the same advantages are analogous to superintendents, technology coordinators, and other central office administrators. This series of posts stems from Chapter 4 of The Corporate Blogging Book by Debbie Weil. So... why blog as an administrator?
Reason 1: Sharing news and events
Blogs are ideal for principals to quickly post news items for their school communities. Upcoming special events, recent awards won by students or staff, classroom highlights, reminders, lunch menus, extracurricular activities, deadlines, and other newsletter-type items are extremely well-suited for blogs and are quick and easy ways to keep a school community informed.
Reason 2: Progress monitoring
Community members often are interested in the progress of a school's ongoing activities. Examples might include building a new facility, implementing new curricula, hiring new staff, trying to pass a levy or referendum, and other school initiatives. Regular posts to update stakeholders on the progress of these types of activities can go a long way toward building goodwill and keeping community members informed.
Reason 3: Status alerts
Another type of blog post might be a quick message to alert the community of a short-term problem, event cancellation, etc. Status alerts will be most effective when the community knows to go to the blog for the latest news.
That's it for today. Here's the schedule for the rest of the week:
- Tuesday: marketing and public relations
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Jeff Bezos, the founder of Amazon.com, explains his plan for success.
- Jeff Bezos had a clear vision for Amazon.com from the start.
- He was inspired by a statistic he learned while working at a hedge fund: In the '90s, web usage was growing at 2,300% a year.
- Bezos explains why books, in particular, make for a perfect item to sell on the internet.
Even when they suffer costs in doing so.
- It's commonly thought that the suppression of female sexuality is perpetuated by either men or women.
- In a new study, researchers used economics games to observe how both genders treat sexually-available women.
- The results suggests that both sexes punish female promiscuity, though for different reasons and different levels of intensity.
It has found several bizarre planets outside of our solar system.
- The Kepler program closed down in August, 2018, after nine and a half years of observing the universe.
- Picking up where it left off, the Transiting Exoplanet Survey Satellite (TESS) has already found eight planets, three of which scientists are very excited about, and six supernovae.
- In many ways, TESS is already outperforming Kepler, and researchers expect it to find more than 20,000 exoplanets over its lifespan.
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