Why blog as an administrator? - Part 1
Scott McLeod, J.D., Ph.D., is an Associate Professor of Educational Leadership at the University of Kentucky. He also is the Founding Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation’s only academic center dedicated to the technology needs of school administrators, and was a co-creator of the wildly popular video series, Did You Know? (Shift Happens). He has received numerous national awards for his technology leadership work, including recognitions from the cable industry, Phi Delta Kappa, and the National School Boards Association. In Spring 2011 he was a Visiting Canterbury Fellow at the University of Canterbury in New Zealand. Dr. McLeod blogs regularly about technology leadership issues at Dangerously Irrelevant and Mind Dump, and occasionally at The Huffington Post. He can be reached at scottmcleod.net.
Much attention has been paid to the value of teachers and/or students blogging. Today I kick off a week-long series of posts that discuss the potential value of blogging by K-12 administrators. Although my comments this week primarily will focus on principals, the same advantages are analogous to superintendents, technology coordinators, and other central office administrators. This series of posts stems from Chapter 4 of The Corporate Blogging Book by Debbie Weil. So... why blog as an administrator?
Reason 1: Sharing news and events
Blogs are ideal for principals to quickly post news items for their school communities. Upcoming special events, recent awards won by students or staff, classroom highlights, reminders, lunch menus, extracurricular activities, deadlines, and other newsletter-type items are extremely well-suited for blogs and are quick and easy ways to keep a school community informed.
Reason 2: Progress monitoring
Community members often are interested in the progress of a school's ongoing activities. Examples might include building a new facility, implementing new curricula, hiring new staff, trying to pass a levy or referendum, and other school initiatives. Regular posts to update stakeholders on the progress of these types of activities can go a long way toward building goodwill and keeping community members informed.
Reason 3: Status alerts
Another type of blog post might be a quick message to alert the community of a short-term problem, event cancellation, etc. Status alerts will be most effective when the community knows to go to the blog for the latest news.
That's it for today. Here's the schedule for the rest of the week:
- Tuesday: marketing and public relations
Giving our solar system a "slap in the face."
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
The ability to speak clearly, succinctly, and powerfully is easier than you think
The ability to communicate effectively can make or break a person's assessment of your intelligence, competence, and authenticity.
Once again, our circadian rhythm points the way.
- Seven individuals were locked inside a windowless, internetless room for 37 days.
- While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
- Morning time again shown not to be the best time to eat.
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