When Advertising Agencies Go Wild
Pepsi has a new logo, but rather than symbolize the brand's legacy of youth, the redesign represents the absurdities of the advertising industry.
Pepsi reportedly paid New York City ad agency one million dollars to develop a new brand identity last year, according to financial estimates in the New York Post. As anyone within eye-shot of Pepsi's multi-million dollar advertising blitz now knows, the new super logo is almost identical to the old one, except the white stripe now resembles a smile.
A 27-page document, titled "BREATHTAKING Design Strategy" has leaked onto the web which outlines the marketers' rationale for the new logo. Pepsi's design is supposedly based on 5,000 years of "design philosophy," including Feng Shui, the Mona Lisa, and the Möbius strip. There are even sections pontificating on the gravitational and magnetic pull of Pepsi.
According to the report in the New York Post, the person who leaked the document was a freelancer at one of Pepsi's ad agencies who said "It really hammers in the stereotype of advertising in general, and the complete idiocy that goes into marketing."
The new logo, of course, is intended to jolt sales of the cola. PepsiCo has hit financial troubles recently, citing a 10 percent decline in 2008 third-quarter net income to justify laying off 3,300 workers and shutting down six plants worldwide. Many are now outraged that the company could be wasting so much money on outrageous branding exercises.
Researchers discover a link between nonverbal synchronization and relationship success.
- Scientists say coordinating movements leads to increased intimacy and sexual desire in a couple.
- The improved rapport and empathy was also observed in people who didn't know each other.
- Non-verbal clues are very important in the development stages of a relationship.
Humans evolved to live in the cold through a number of environmental and genetic factors.
- According to some relatively new research, many of our early human cousins preceded Homo sapien migrations north by hundreds of thousands or even millions of years.
- Cross-breeding with other ancient hominids gave some subsets of human population the genes to contend and thrive in colder and harsher climates.
- Behavioral and dietary changes also helped humans adapt to cold climates.
Could this be the long-awaited solution to economic inequality?
Under capitalism, the argument goes, it's every man for himself. Through the relentless pursuit of self-interest, everyone benefits, as if an invisible hand were guiding each of us toward the common good. Everyone should accordingly try to get as much as they can, not only for their goods but also for their labour. Whatever the market price is is, in turn, what the buyer should pay. Just like the idea that there should be a minimum wage, the idea that there should be a maximum wage seems to undermine the very freedom that the free market is supposed to guarantee.
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