Weekend Reads: The Life and Times of Lynda Resnick
Lynda Resnick was only 19 years old when she founded a full-service advertising agency and is now the co-chairman of Roll International, the parent company of such lovable brands as POM Wonderful, Fiji Water and Teleflora. Now she has a new book.
A marketing genius and former owner of Franklin Mint, Resnick introduced “Flowers in a Gift,” which earned her a gold Effie award; she is responsible for the now-ubiquity of pomegranate. For six years, Resnick has been listed as one of Working Woman’s Top 50 U.S. Women Business Owners. Her service on the Executive Board of The Aspen Institute and as a Trustee of Los Angeles County Museum of Art is only a small slice of her overall civic engagement.
In an effort to reveal a career's worth of marketing secrets, Resnick has written a book called Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business. It won’t disappoint. And in addition to her job running a successful food conglomerate, Resnick is now a prolific blogger. Stay tuned to Big Think for an interview with Lynda Resnick to hear more marketing secrets from America’s PomQueen.
Political activism may get people invested in politics, and affect urgently needed change, but it comes at the expense of tolerance and healthy democratic norms.