We Use Way Too Many Fonts
In 1965, Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the offices of Vignelli Associates in 1971, and Vignelli Designs in 1978. His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.
Vignelli has had his work published and exhibited throughout the world and entered in the permanent collections of several museums, including the Museum of Modern Art, the Metropolitan Museum of Art, and the Brooklyn Museum. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA). His many awards and honors include the AIGA Gold Medal, the Presidential Design Award, and the National Arts Club Gold Medal for Design.
Question: Why have you argued against the proliferation of new fonts?
Massimo Vignelli: Well you know, you have to know a little bit more about the history of typography, or type, and how it came about. You know, it was invented at the end of the 1400’s, you know, the Guttenbergs, so to speak, and then for 200 or 300 years, it went with very few different type faces. You know, very elegant, and that’s it. Some publisher had the type and printer and publisher was all one thing. And there were very few also because it was very difficult to cut type, you know, it was cut by hand and not tools besides the chisels, so to speak, and the type was this small, so it was a very refined kind of operation to do. And because it was refined, it was quite elegant. There was no room for vulgarity to get into it. So, the basic typefaces done in those years like Garamond, like Baskerville and so on. They were quite elegant—very elegant, actually, typefaces.
Then the Industrial Revolution comes about and then you can do the type in an industrial way and with the help of machines, and so on and so forth. And then because you could do it, people start to do it. The foundry started to do more type and therefore they had to sell it, to offer it. And they found the right victim in the advertising people, which they thought that they should use a different typeface for every different client. They should not have two clients with the same type. God. And so that went on and on and that became a business just wallpapers, you know, it became a business to make typefaces. And then because of that, you’ve got typeface designers, people who got into the business, they like it and the create nonsense type, things that were totally useless and things of that nature and on and on and on and on.
And so eventually, you understand, that the reason that there are a lot of typefaces is just because there’s a business, not a need. So, you begin to sift, sift, sift, sift, and you begin sifting to see which one are appropriate for one use or another and basically, as you know, the typefaces are divided into two categories, which are called serif, the one with the feet, and sans serif without the feet, the straight one. And between one family and the other family you begin to pick out the best, and at the end when you pick out the best, you wind up with about a half a dozen, or a little more of typefaces. And those are good, those are good for everything. Each one of those families are very large, you know, so they are of the same typeface you have are very thin or very big, they are straight or italic, which inclined, and things like that. So yes, there are only a good maybe a dozen. I’m very generous today since I think they – but there’s no more than a dozen, actually I don’t use much many more than three or four in my life. That is the thing.
However, exceptionally sometime I might use some other too. But not really much more than that a dozen of good typefaces and the rest you can really trash it from a design point of view. However, it’s a business that keeps a lot of people alive and what do you want to do, what would they do otherwise? So, let them do type if they like it. The only thing that is important to understand is when to use it and when not to use it, or what to use. And a good designer can come to it, you know. And they can really very well along with a few typefaces. Every good designer doesn’t use more than a few typefaces and when they’re less good, the number increase. And if they’re worse, then use all of them.
Question: Having starred in the documentary “Helvetica,” were you surprised by its success?
Massimo Vignelli: Yeah, definitely, I was surprised and very, very, very pleased too. But it’s incredible by how many people really liked the movie. People that had nothing to do with design, and how useful it has been. You have no idea the amount of people that mentioned this movie to me, everywhere in the world. I got email from everywhere in the world talking about it. I don’t say many things.
In the disc, if you get the disc, at the end there are extras, which are better then the whole movie, really. It was terrific. So, if you get the disc is fun. Any how, what is clear you see, Helvetica was born in 1957, around that time, you know, 1955, for the very precise reason I remember, before Helvetica, I was using similar typefaces and cutting together close, because we like the type to be closed. But typefaces, they came with shoulders at that time, and the great invention of Helvetica was to be make the shoulder very, very tight so you could put the type – and it’s the only type that had that, that’s why.
When we had that type that we could do that; that was B.C., Before Computer. Now with computer, you can even do that. You can do anything. But at the time, it had to be done by cutting. And so I lost a lot of type ****, a lot of letters by cutting and gluing and so on. But when Helvetica came about, that could be done fine and that is why it was so successful. And I started to use it and use it and the more you use it the more you learn how to use it, it’s just like a piano, the more you play it, the more you learn how to play it and the better player you become. And so it is with the type. And it is a great typeface, it will last forever. You know, there are others, some people like other variations of it. I’m happy with it. And I think it will last hundreds of years, you know. And there are people will write with this. Along with the ... along with the Garamond, along with the few of the great classic typefaces. And that’s it, until we [stop writing] those faces will be around, I guess.
The celebrated designer discusses the history of typography, the popularity of the film "Helvetica," and why there are only a dozen good fonts in the world.
Tea and coffee have known health benefits, but now we know they can work together.
Credit: NIKOLAY OSMACHKO from Pexels
- A new study finds drinking large amounts of coffee and tea lowers the risk of death in some adults by nearly two thirds.
- This is the first study to suggest the known benefits of these drinks are additive.
- The findings are great, but only directly apply to certain people.
Maybe you should enjoy this article with a cup of coffee or tea.<p> The <a href="https://drc.bmj.com/content/8/1/e001252?T=AU" target="_blank" rel="noopener noreferrer">study</a> involved 4,923 type 2 diabetics living in Japan. The average participant was 66 years old. All of the participants were taken from the rolls of the Fukuoka Diabetes Registry, a study geared at learning about the effects of new treatments and lifestyle changes on the health of diabetics. <br> <br> The participants filled out questionnaires concerning their health, diet, habits, and other factors. Among the questions were two focused on determining how much green tea or coffee, if any, the participants consumed over the course of a week. The health of the participants was recorded for five years. During this time, 309 of the test subjects died from a variety of causes. <br> <br> Subjects who drank more than one cup of tea or coffee per day demonstrated lower odds of dying than those who had none. Those who consumed the most tea and coffee, more than four and two cups a day, respectively, enjoyed the most significant reductions in their risk of death. This level of consumption was associated with a 40 percent lower risk of <a href="https://www.sciencedaily.com/releases/2020/10/201020190129.htm" target="_blank" rel="noopener noreferrer">death</a>. </p><p>Most interestingly, the effects of drinking tea and coffee appear to combine to reduce risk even further. Those who reported drinking two or three cups of tea a day and two or more cups of coffee were 51 percent less likely to die during the study, while those who drank a whopping four or more cups of tea and two or more cups of coffee had a 63 percent lower risk of <a href="https://www.medicalnewstoday.com/articles/diabetes-coffee-and-green-tea-might-reduce-death-risk" target="_blank" rel="noopener noreferrer">death</a>. </p>
So, should I start swimming in a vat of coffee and green tea?<iframe width="730" height="430" src="https://www.youtube.com/embed/LY0E-JQxeoY" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> Not quite. </p><p> The primary takeaway from this study is that Japanese adults with type 2 diabetes who drink a lot of green tea and/or coffee die less often than similar people who do not. If this effect is caused by something in the drink, lifestyle choices people who drink that much tea all make, or something else remains unknown. The finding must be considered an association at this point. <br> <br> The eye-popping reductions in mortality rates are compared to the risk of death of others in the study. The people who died reported drinking less tea and coffee than those who lived. Unless you have several demographic and conditional similarities to the subjects of this study, you probably won't suddenly be at a two-thirds lower risk of death than your peers because you drink green tea. </p><p> Like all studies that depend on self-reporting, it is also possible that people misstated how much they consumed any one item. The study also did not look into other factors like socioeconomic status or education level, also known to impact death rates and potentially linked to coffee and tea consumption. </p><p> However, it is yet another study in the pile that suggests that <a href="https://www.healthline.com/nutrition/top-13-evidence-based-health-benefits-of-coffee" target="_blank" rel="noopener noreferrer">coffee</a> and <a href="https://www.healthline.com/nutrition/top-10-evidence-based-health-benefits-of-green-tea" target="_blank" rel="noopener noreferrer">green tea</a> are good for you. That much is increasingly <a href="https://www.health.harvard.edu/press_releases/health-benefits-linked-to-drinking-tea" target="_blank" rel="noopener noreferrer">agreed</a><a href="https://www.rush.edu/health-wellness/discover-health/health-benefits-coffee" target="_blank" rel="noopener noreferrer"> upon</a>. This study also suggests the benefits are additive, which is a new development.</p><p><br> So, while it isn't time to start the IV drip of green tea, a cup or two probably won't <a href="https://www.webmd.com/diabetes/news/20201022/coffee-green-tea-might-extend-life-for-folks-with-type-2-diabetes" target="_blank" rel="noopener noreferrer">hurt</a>. </p>
But most city dwellers weren't seeing the science — they were seeing something out of Blade Runner.
On Sept. 9, many West Coast residents looked out their windows and witnessed a post-apocalyptic landscape: silhouetted cars, buildings and people bathed in an overpowering orange light that looked like a jacked-up sunset.
Logic puzzles can teach reasoning in a fun way that doesn't feel like work.
- Logician Raymond Smullyan devised tons of logic puzzles, but one was declared by another philosopher to be the hardest of all time.
- The problem, also known as the Three Gods Problem, is solvable, even if it doesn't seem to be.
- It depends on using complex questions to assure that any answer given is useful.
The Three Gods Problem<iframe width="730" height="430" src="https://www.youtube.com/embed/UyOGZk7WbIk" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> One of the more popular wordings of the problem, which MIT logic professor George Boolos <a href="https://www.readersdigest.ca/culture/hardest-logic-puzzle-ever/" target="_blank">said</a> was the hardest ever, is:<br> <br> "Three gods A, B, and C are called, in no particular order, True, False, and Random. True always speaks truly, False always speaks falsely, but whether Random speaks truly or falsely is a completely random matter. Your task is to determine the identities of A, B, and C by asking three yes-no questions; each question must be put to exactly one god. The gods understand English, but will answer all questions in their own language, in which the words for <em>yes</em> and <em>no</em> are <em>da</em> and <em>ja</em>, in some order. You do not know which word means which."<br> <br> Boolos adds that you are allowed to ask a particular god more than one question and that Random switches between answering as if they are a truth-teller or a liar, not merely between answering "da" and "ja." <br> <br> Give yourself a minute to ponder this; we'll look at a few answers below. Ready? Okay. <strong><br> <br></strong>George Boolos' <a href="https://www.pdcnet.org/8525737F00588A37/file/31B21D0580E8B125852577CA0060ABC9/$FILE/harvardreview_1996_0006_0001_0060_0063.pdf" target="_blank" rel="noopener noreferrer">solution</a> focuses on finding either True or False through complex questions. </p><p> In logic, there is a commonly used function often written as "iff," which means "if, and only if." It would be used to say something like "The sky is blue if and only if Des Moines is in Iowa." It is a powerful tool, as it gives a true statement only when both of its components are true or both are false. If one is true and the other is false, you have a false statement. </p><p> So, if you make a statement such as "the moon is made of Gorgonzola if, and only if, Rome is in Russia," then you have made a true statement, as both parts of it are false. The statement "The moon has no air if, and only if, Rome is in Italy," is also true, as both parts of it are true. However, "The moon is made of Gorgonzola if, and only if, Albany is the capitol of New York," is false, because one of the parts of that statement is true, and the other part is not (The fact that these items don't rely on each other is immaterial for now).</p><p> In this puzzle, iff can be used here to control for the unknown value of "da" and "ja." As the answers we get can be compared with what we know they would be if the parts of our question are all true, all false, or if they differ. </p><p> Boolos would have us begin by asking god A, "Does "da" mean yes if and only if you are True if and only if B is Random?" No matter what A says, the answer you get is extremely useful. As he explains: <br> </p><p> "If A is True or False and you get the answer da, then as we have seen, B is Random, and therefore C is either True or False; but if A is True or False and you get the answer ja, then B is not Random, therefore B is either True or False… if A is Random and you get the answer da, C is not Random (neither is B, but that's irrelevant), and therefore C is either True or False; and if A is Random...and you get the answer ja, B is not random (neither is C, irrelevantly), and therefore B is either True or False."<br> <br> No matter which god A is, an answer of "da" assures that C isn't Random, and a response of "ja" means the same for B. </p><p> From here, it is a simple matter of asking whichever one you know isn't Random questions to determine if they are telling the truth, and then one on who the last god is. Boolos suggests starting with "Does da mean yes if, and only if, Rome is in Italy?" Since one part of this is accurate, we know that True will say "da," and False will say "ja," if faced with this question. </p><p> After that, you can ask the same god something like, "Does da mean yes if, and only if, A is Random?" and know exactly who is who by how they answer and the process of elimination. </p><p> If you're confused about how this works, try going over it again slowly. Remember that the essential parts are knowing what the answer will be if two positives or two negatives always come out as a positive and that two of the gods can be relied on to act consistently. </p><p> Smullyan wrote several books with other logic puzzles in them. If you liked this one and would like to learn more about the philosophical issues they investigate, or perhaps if you'd like to try a few that are a little easier to solve, you should consider reading them. A few of his puzzles can be found with explanations in this <a href="https://www.nytimes.com/interactive/2017/02/11/obituaries/smullyan-logic-puzzles.html" target="_blank" rel="noopener noreferrer">interactive</a>. </p>
India finishes last of 60 countries in environment and sustainability, as ranked by the expats who work there.
- How 'green' is life in your work country?
- That's the question InterNations asked its network of expats.
- The United States ended 30th out of 60 countries.
Nordics on top<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2NjgyNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTczNzkyOX0.VgfqyjAa9avw6gFOE0qlgSgKuBN7DJmzOc5lzFGLm8g/img.jpg?width=980" id="1f0dc" class="rm-shortcode" data-rm-shortcode-id="b27458cf472d26cf1f87cb91623a0621" data-rm-shortcode-name="rebelmouse-image" alt="Evo Hiking Area, H\u00e4meenlinna, Finland." />
Evo Hiking Area in Hämeenlinna, Finland. Great nature, clean air, clean water? Check, check and check.
Credit: Kanta-Hämeen kuvapankki on Flickr/ Public Domain.<p><br><strong>1. Finland</strong></p><p>The Nordic country scores at or near the top in all categories surveyed, including the quality of the natural environment (say 96 percent of expats in Finland), water and sanitation (96 percent) and air (95 percent). <br></p><p><strong>2. Sweden</strong></p><p>Swedes lead the world in environmental awareness (84 percent versus just 48 percent globally). Perhaps not surprising, for the homeland of <a href="https://bigthink.com/politics-current-affairs/greta-effect" target="_blank">Greta Thunberg</a>. This is reflected by government policy. Sweden currently gets more than 50 percent of its power from renewable sources and wants to go 100% renewable before 2040. "I've been here for over 20 years and I clearly see the benefits of my taxes paid coming back to me and the rest of society," says one American expat.<br></p><p><strong>3. Norway</strong></p><p>"The beautiful nature, the clean air and tap water, and the focus on the environment," are what one Ukrainian expat enjoys most about Norway. With 76 percent of expats happy with the availability of green goods and services, Norway's 'weakest' category is still 13 percentage points above the global average. <br></p><p><strong>4. Austria</strong></p><p>The first non-Nordic in the global ranking, Austria places in the Top 10 for each category and comes in first for the availability of green goods and services (90 percent). <br></p><p><strong>5. Switzerland</strong></p><p>Swiss nature is the most appreciated in the world (98 percent versus 83 percent on average). Switzerland also gets stellar results for air and water quality and the availability of green energy and green goods and services. </p><p><strong>6. Denmark</strong></p><p>Danes are very much into green causes, as is their government, say 83 percent resp. 84 percent of expats. "Organic food is readily available, and they are good with recycling," observes a South African expat. And they love cycling: 9 out of 10 Danes own a bike.</p><p><strong>7. New Zealand</strong></p><p>85 percent of expats agree that the New Zealand government takes green issues seriously. In fact, New Zealand plans to use 90 percent electricity from renewables by 2025. The country also scores high on the quality of its natural environment and all other categories – albeit slightly less on the quality of its water and sanitation.</p><p><strong>8. Germany</strong></p><p>"I enjoy the rising awareness about environmental issues and the alternatives the government and society are developing," says one Colombian expat. Indeed, 80 percent of expats agree the German government is pro-environment (versus 55 percent globally). <br></p><p><strong>9. Canada</strong></p><p>The only North American destination in the Top 10, thanks especially to expat appreciation of Canada's natural environment (96 percent), but also the quality of its water and sanitation (90 percet) and the availability of green goods and services (80 percent). <br></p><p><strong>10. Luxembourg</strong></p><p>"Access to nature for hiking and bicycling" is a definite boon for one American expat. In fact, the country's natural environment, although ranking 13th out of 60, is its lowest-rated subcategory. Luxembourg does even better when it comes to green energy, waste management, and the quality of its air and water.</p>
Taiwan, most sustainable destination in Asia<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njg1Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NzkxMDAxNH0.Roy7h_Od1cmaqBmamk-DP4rKMpLjTM-qIajG96alZAg/img.jpg?width=980" id="00799" class="rm-shortcode" data-rm-shortcode-id="dab52370e1edb5da5ebb0f5631027b1c" data-rm-shortcode-name="rebelmouse-image" alt="\u200bEternal Spring Shrine in the Taroko Gorge, Hualien County, Taiwan." />
Eternal Spring Shrine in the Taroko Gorge, Hualien County. Outside of Taipei, Taiwan can be surprisingly green and beautiful.
Credit: Zairon, CC BY-SA 4.0<p><strong>11. Taiwan</strong></p><p>The highest-scoring expat destination in Asia, Taiwan boasts 92 percent approval of its waste management and recycling, and 80 percent of the availability of green goods and services. But "the air pollution (in Taipei) is getting worse because it is too crowded," one expat complains.</p><p><strong>12. Netherlands</strong></p><p>Green goods and services are widely available, agree 82 percen of expats, as is green energy. However, 13 percent rate the Dutch environment negatively, 4 percet above the global average. <br></p><p><strong>13. Portugal</strong></p><p>Well ahead of its neighbor Spain (#20), the country scores high for air quality (91 percent) and natural environment (95 percent). "I like the opportunity for gardening and growing our own food," says one expat. <br></p><p><strong>14. Estonia</strong></p><p><strong></strong>Estonia scores in the Top 20 for every category and gets its highest marks for its natural environment. "A beautiful country with excellent air quality and open spaces," praises an Indian expat.<br></p><p><strong>15. Costa Rica</strong></p><p><strong></strong>Both the government and the people are very supportive of green policies, find 82 percent, resp. 67 percent of expats. "It's easy to live a healthy lifestyle with regard to the food, climate, clean air and water," says one. Costa Rica won the 2019 UN Champion of the Earth award and has pledged to go carbon neutral by 2050.<br></p><p><strong>16. Czechia</strong></p><p><strong></strong>"The beauty of the environment" is one of the best things about living in Czechia, says a Russian expat. No less than 97 percent of expats agree.<br></p><p><strong>17. France</strong></p><p><strong></strong>77 percent of expats are happy about the availability of green goods and services in France, which is 14 percentage points above average. The country also scores well for waste management and recycling. In short, France has a "good, green and clean environment," one Iranian expat finds. <strong><br></strong></p><p><strong>18. Australia</strong></p><p><strong></strong>While ranking high on the quality of its nature, water and air, Australia scores low when it comes to government support for green issues (51 percent). Fortunately, expats see more interest among the general population (68 percent). </p><p><strong>19. Singapore</strong></p><p><strong></strong>Expats rate the government's interest in green issues higher than globally average (77 percent versus 55 percent), but the Singaporean public's engagement for the same less than average (40 percent versus 48 percent). Of course, in a small, crowded place like Singapore, "(nature) spots are limited."<br></p><p><strong>20. Spain</strong></p><p>Spain's "scenery, diversity of places to visit and healthier environment" are what rate highly with one British expat. Its weak point is governmental and public support for green issues – but still slightly above the global average. <br></p>
London is "polluted and noisy"<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njg4Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NDg3NjkyOH0.3ySSD7jFBfAWA07u-EN-oL9x9cq9FZn06iz5aV0hEOw/img.jpg?width=980" id="f5630" class="rm-shortcode" data-rm-shortcode-id="80c9fa119e7ff3acc91e027b7529bfed" data-rm-shortcode-name="rebelmouse-image" alt="\u200bEven at 2:30pm, London gets clogged." />
Afternoon traffic jam in London.
World map for the 'sustainable expat'<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njg5MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMzAyNjQ2MH0.hjRiMDmOSnn9EvKJtx_tlzql3Gf7ph8lt8bL6dPCft4/img.png?width=980" id="def5d" class="rm-shortcode" data-rm-shortcode-id="149be2f5a19cc625cb555d8078f62ce2" data-rm-shortcode-name="rebelmouse-image" alt="The best & worst destiations for the sustainable expat" />
Sixty expat destinations ranked for sustainability, from best (orange) to worst (light blue). In between: fairly okay (brown), middling (grey) and not that great (dark blue).
South Korea's "rather horrible" air<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2NjkxNS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2MTY1MjIwNn0.2e6eBIc38sAZLFQGKw4UL3-SY3hA9NthX0Uj9L4ibZA/img.jpg?width=980" id="c10db" class="rm-shortcode" data-rm-shortcode-id="cba918e6e5455c2e5ff4f9d5caf54775" data-rm-shortcode-name="rebelmouse-image" alt="\u200bSmoggy Seoul" />
Seoul's air quality is so bad you can picture it. Only India's air is perceived as worse than South Korea's, according to the expat survey.
Bad, worse, India<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njk0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTcyMTczMH0.Pt2bGDrpSKSwVjimMK_iK0Jejpu8ILn77VEzHTdzQQ4/img.jpg?width=980" id="28411" class="rm-shortcode" data-rm-shortcode-id="8b8b602261a168a46b05c53e09ab1b02" data-rm-shortcode-name="rebelmouse-image" alt="man standing surrounded by garbage" />
India scores worst in all three categories, but to be fair – some of its problems were imported from more developed countries.