from the world's big
Your Brain Is Vulnerable to Hacking. Companies Are Exploiting That.
We can't seem to resist frequent rewards, which is why slot machines and social media are both so addictive. What's more, they're designed that way, purposefully, to keep you coming back.
Tristan Harris is a design thinker, philosopher and entrepreneur.
Called the “closest thing Silicon Valley has to a conscience,” by The Atlantic magazine, Tristan Harris was a Design Ethicist at Google and is now a leader in Time Well Spent, a movement to align technology with our humanity. Time Well Spent aims to heighten consumer awareness about how technology shapes our minds, empower consumers with better ways to use technology and change business incentives and design practices to align with humanity’s best interest.
Tristan is an avid researcher of what influences human behavior, beliefs and interpersonal dynamics, drawing on insights from sleight of hand magic and hypnosis to cults and behavioral economics. Currently he is developing a framework for ethical influence, especially as it relates to the moral responsibility of technology companies.
His work has been featured on PBS NewsHour, The Atlantic Magazine, ReCode, TED, 1843 Economist Magazine, Wired, NYTimes, Der Spiegel, NY Review of Books, Rue89 and more.
Previously, Tristan was CEO of Apture, which Google acquired in 2011. Apture enabled millions of users to get instant, on-the-fly explanations across a publisher network of a billion page views per month.
Tristan holds several patents from his work at Apple, Wikia, Apture and Google. He graduated from Stanford University with a degree in Computer Science, focused on Human Computer Interaction, while dabbling in behavioral economics, social psychology, behavior change and habit formation in Professor BJ Fogg’s Stanford Persuasive Technology lab. He was rated #16 in Inc Magazine’s Top 30 Entrepreneurs Under 30 in 2009.
You can read his most popular essay: How Technology Hijacks People’s Minds – from a Magician and Google’s Design Ethicist.
Tristan Harris: One thing we don't talk about is that—it's sort of hard to talk about this—our minds have these kinds of back doors.
There's kind of—if you're human and you wake up and you open your eyes there is a certain set of dimensions to your experience that can be manipulated.
When I was a kid I was a magician, and you learn all about these limits: that short-term memory is about this long and there's different reaction times, and if you ask people certain questions in certain ways you can control the answer. And this is just the structure of being human. To be human means that you are persuadable in every single moment.
I mean the thing about magic, as an example, it’s that magic works on everybody—sleight of hand, right?
It doesn't matter what language you speak, it doesn't matter how intelligent you are, it's not about what someone knows. It's about how your mind actually works.
So knowing this, it turns out that there's this whole playbook of persuasive techniques that actually I learned when I was at the Stanford Persuasive Technology Lab and that most people in Silicon Valley in the tech industry learned as ways of getting your attention.
So one example is: we are all vulnerable to social approval. We really care what other people think of us. So for example, when you upload a new profile photo of yourself on Facebook, that's a moment where our mind is very vulnerable to knowing, “what do other people think of my new profile photo?”
And so when we get new likes on our profile photo, Facebook—knowing this—could actually message me and say, “oh, you have new likes on your profile photo.” And it knows that we'll be vulnerable to that moment because we all really care about when we're tagged in a photo or when we have a new profile photo.
And the thing is that they control the dial, the technology companies control the dial for when and how long your profile photo shows up on other people's newsfeeds, so they can orchestrate it so that other people more often end up liking your profile photo over a delayed period of time, for example, so that you end up having to more frequently come back and see what the new likes are.
And the problem is that they don't do this because they're evil, they do it because, again, they're in this race for our attention.
And we should also ask: is that necessarily such a bad thing if they're orchestrating it so that other people like my photo? I mean that might feel good to me.
So we have to have a new conversation about, as these technology companies use these techniques, these vulnerabilities in our minds, when is that actually aligned and good for us? When is that ethical? When is that honest? When is that fair? And when is that dishonest and unfair? Because they're actually manipulating our minds in a way that doesn't add up to our spending our time well on the screen.
Well, so another vulnerability in our mind is something called a variable schedule reward, and that's like a slot machine in Las Vegas. It turns out that slot machines make more money in the United States than baseball, movies and theme parks combined.
People become addicted to slot machines, I think it's two to three times faster than any other kind of gambling in a casino. So it's insane. And why is that?
Because it's very simple: you just pull a lever, and sometimes you get a reward and sometimes you don't. And the more random it is and the more variable it is the more addictive it becomes.
And the thing is, that that turns our phone into a slot machine, because every time we check our phone we're playing the slot machine to see “what did I get?”
Every time that we check our email, we're playing the slot machine to see, “What did I get? Did I get invited to an interview at Big Think or did I just get another newsletter?”
Or if you're on a dating site like Tinder and when you're swiping, each swipe is: you're playing the slot machine to see “did I get a match?”, I'm playing the slot machine to see, “did I get a match?”
And the problem is that this dynamic, these variable schedule rewards or this slot machine mechanic, is so powerful that it's the best thing at addicting people and putting you in the zone.
One of the original designers of the Facebook newsfeed told me that the thing that made the newsfeed work at the very, very, very beginning back in 2006 was in part a hardware innovation.
And I looked at her and I said, "What do you mean?" And she said it was actually the scroll wheel on a mouse, because with the scroll wheel on a mouse your hand never had to leave its resting position—you just scroll to see the next thing. Because before that you had to click on the down button or move your mouse and drag the arrow down and scroll the page that way. When you don’t, you can take your two fingers on a track pad and do this, or you can just scroll on a scroll wheel—it just means your hand never has to leave its resting position, and it's more like a slot machine: you can just keep swiping and playing just like in Vegas where there's the button right there. They actually changed it. In fact, it used to be a lever, and now it's just a button in Vegas because they found it's easier just to get people to see if they get a match this way.
So, how much on our phones, when we use our technology, Instagram is like a slot machine? What's going to come next on the feeds? Snapchat is a slot machine, each time you see the red notifications and you don't know what's behind it you're playing the slot machine when you click on it to see “what did I get?”
And so it's sprinkled all throughout these products because it's a very compelling way of getting people's attention.
Casinos, magicians, and the makers of social media platforms all know something about you: your mind is very vulnerable to influence. Just as the magician relies on limitations in your short term memory or visual acuity to accomplish sleight of hand, online software engineers leverage the limits of your mind to make their product addictive. From the sonorous ping of mobile phones to Facebook's highly nuanced algorithm, product makers understand that frequent reward is what keeps you coming back. And just like slot machines, the easier those rewards are to access, the more frequently we'll want them.
Join multiple Tony and Emmy Award-winning actress Judith Light live on Big Think at 2 pm ET on Monday.
Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.
A time for sleep<div class="rm-shortcode" data-media_id="Mt29uUqI" data-player_id="FvQKszTI" data-rm-shortcode-id="931343dee3c02121445e51e94ba22446"> <div id="botr_Mt29uUqI_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/Mt29uUqI-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/Mt29uUqI-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/Mt29uUqI-FvQKszTI.js"></script> </div> <p>Previous studies had already suggested a link between persistent nightmares in childhood and psychosis and borderline personality disorder (BPD) by adolescence, but researchers at the University of Birmingham's School of Psychology wanted to see if a similar connection existed between these mental disorders and other childhood behavioral sleep problems.</p><p>To do this, they scoured data from the Avon Longitudinal Study of Parents and Children, a longitudinal cohort study that followed approximately 14,000 children born in Avon, England, in the early 1990s. The study followed the children for more than 13 years. During that time, mothers filled out questionnaires asking about the children's lives. Factors looked at included housing, parenting, nutrition, physical health, mental wellbeing, environmental exposures, and so on. </p><p>The cohort study inquired about sleep routines, sleep duration, and awakening frequency when the children were 6, 18, and 30 months old, and then again at 3.5, 4.8, and 5.8 years. It also assessed mental health in adolescence using semi-structured interviews, such as the Psychosis-Like Symptom Interview.</p><p>"We know that adolescence is a key developmental period to study the onset of many mental disorders, including psychosis or BPD. This is because of particular brain and hormonal changes which occur at this stage," <a href="https://www.birmingham.ac.uk/staff/profiles/psychology/marwaha-steven.aspx" target="_blank">Steven Marwaha</a>, professor of psychiatry at Birmingham and senior author on the study, <a href="https://www.sciencedaily.com/releases/2020/07/200701125431.htm" target="_blank">said in a release</a>. "Sleep may be one of the most important underlying factors—and it's one that we can influence with effective, early interventions, so it's important that we understand these links."</p><p>After compiling the data, the researchers discovered an association between children with irregular sleeping patterns and teenagers with <a href="https://www.mind.org.uk/information-support/types-of-mental-health-problems/psychosis/about-psychosis/" target="_blank">psychotic experiences</a>—that is, episodes when the person perceives reality differently than those around them. Even when depression at 10 years old was considered as a mediating factor, their findings still suggested "a specific pathway between these childhood sleep problems and adolescent psychotic experiences." </p><p>Toddlers with shorter nighttime sleep duration and late bedtimes were likewise associated with a <a href="https://www.nimh.nih.gov/health/topics/borderline-personality-disorder/index.shtml" target="_blank">borderline personality disorder</a>—a disorder marked by a pattern of varying moods, self-images, and behaviors—in their teenage years. Depression at age 10 did not mediate this particular association, suggesting a separate and more specific pathway. </p>
A more restful tomorrow<p>While the sample size was large and mental health was assessed with a validated interview, there nevertheless remain limitations to this data. For starters, sleep habits were based on mothers' reports. Because they came from memory, versus a more direct observation method such as actigraphy, these data may be prone to imperfect recollection and reporting error. There are also many confounders that could be secretly nudging the results, such as family conditions, prenatal medicines, and a host of environmental factors. Finally, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6024884/#:~:text=Sleep%20difficulties%20in%20youth%20with,fear%20of%20dark%20%5B13%5D." target="_blank">the relationship between sleep problems and mental disorders</a> is both complex and two-way.</p><p>As such, the study shows an association between poor childhood sleep later mental disorders but does not prove a causal link. Parents need not worry that a string of nightmares or the eternal struggle settle into bed will be the first ingredients in a witches' brew of debilitating mental disorders. The goal of the study, the researchers point out, is not to create undue worry but improve our ability to recognize the signs of at-risk children and deliver necessary interventions earlier.</p><p>"The results of this study could have important implications for helping practitioners identify children who might be at higher risk for psychotic experiences or BPD symptoms in adolescence, and potentially lead to the design of more effectively targeted sleep or psychological interventions to prevent the onset or attenuate these mental disorders," Isabel Morales-Muñoz, the study's lead researcher, <a href="https://www.healio.com/news/psychiatry/20200702/childhood-sleep-problems-linked-to-adolescent-psychosis-borderline-personality-disorder#:~:text=Sleep%20problems%20during%20early%20childhood,study%20published%20in%20JAMA%20Psychiatry." target="_blank">told Healio Psychiatry</a><u>.</u></p><p>If a parent reading this is worried that their child's sleep patterns are deleterious, the take away should not be despair over an unyielding fate. It should be to seek professional help as soon as possible to begin improving sleep duration and quality. Even if you aren't worried, it's worth remembering that childhood experiences lay the foundation for a lifetime of salubrious sleeping habits. It's so much more than beauty rest.</p>
Construction of the $500 billion dollar tech city-state of the future is moving ahead.
- The futuristic megacity Neom is being built in Saudi Arabia.
- The city will be fully automated, leading in health, education and quality of life.
- It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
The Red Sea area where Neom will be built:
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Are we genetically inclined for superstition or just fearful of the truth?
- From secret societies to faked moon landings, one thing that humanity seems to have an endless supply of is conspiracy theories. In this compilation, physicist Michio Kaku, science communicator Bill Nye, psychologist Sarah Rose Cavanagh, skeptic Michael Shermer, and actor and playwright John Cameron Mitchell consider the nature of truth and why some groups believe the things they do.
- "I think there's a gene for superstition, a gene for hearsay, a gene for magic, a gene for magical thinking," argues Kaku. The theoretical physicist says that science goes against "natural thinking," and that the superstition gene persists because, one out of ten times, it actually worked and saved us.
- Other theories shared include the idea of cognitive dissonance, the dangerous power of fear to inhibit critical thinking, and Hollywood's romanticization of conspiracies. Because conspiracy theories are so diverse and multifaceted, combating them has not been an easy task for science.