Top Entrepreneurs Don’t Just Engineer Success – They Reverse Engineer It
Start at the beginning sounds like good advice, and yet it isn't, says Tim Ferriss. He explains the value of the mastering the endgame, and of carving out empty space.
Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People,” one of Forbes’s “Names You Need to Know,” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor (Uber, Facebook, Shopify, Duolingo, Alibaba, and 50+ others) and the author of three #1New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef. The Observer and other media have called Tim “the Oprah of audio” due to the influence of The Tim Ferriss Show podcast, which has exceeded 90 million downloads and was selected for "Best of iTunes" in 2015. His latest book is Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.
Tim Ferriss: One of the concepts that comes up over and over again with prolific creative minds that I've interviewed for the Tim Ferriss Show or for the book Tools of Titans is creating empty space. And one of the guests Josh Waitzkin, who never does any media, can I curse on this? He always texts me with profanity laden SMSs because I'm the only one who can pull him out of his cave to do media. But he is best known perhaps as the chest prodigy, and I'll explain why I put that in air quotes, besides how funny it looks on camera, that formed the basis or who formed the basis for Searching for Bobby Fischer, both the book and the movie. He was a very well known chess player and continues to be an incredible chess player. But he has applied his learning framework to more than chess. So he was a world champion in tai chi push hands, he was the first black belt in Brazilian jujitsu under the phenom probably the best of all time Marcelo Garcia, who trains in New York City and he's a nine-time world champion something like that. And he's now tackling paddle surfing and he can apply it to just about anything. He works with some of the top financial mines in the world, hedge fund managers and beyond, the best of the best; top one percent.
So, why? What are the principles that he shares? One of them is creating empty space, cultivating empty space as a way of life, and these are all tied together so I'll mention another one. Learning the macro from the micro and then beginning with the end in mind. And these all work together. So I'll explain in fact the last two first. Josh learned to play chess or I should say more accurately was coached by his first real coach in the opposite direction when compared to most training and most chess books. He was taught in reverse. What does that mean? He began with the end game and with very few pieces. So they cleared all the pieces off the board, instead of starting with openings, meaning what do you do first the first five to ten moves, he started with the ending game with king and pawn versus king. What does this do? Well this forces you to focus on principles like opposition, creating space, zugzwang, which is a principle of forcing your opponent to do anything that will destroy their position or anything they can possibly do will worsen their position. And these types of principles that you learn when there's an empty board with a few pieces accomplish a few things.
Number one, you are learning the macro, the principles that you can apply throughout the game of chess in almost any scenario through the micro, this end game situation. And these principles are adaptable. You become a machine that can bob and weave with the circumstances very effectively. Compared to that, as Josh would put it, if you're memorizing the openings, and this might be like memorizing recipes if you're learning to cook, you're effectively stealing the answers from the teacher's guidebook to a test and you'll be able to beat your friends for a while and maybe even be considered a pretty decent chess player, but on a deep level you don't understand the game and you will hit a ceiling and you will never progress past that and you'll get beaten by really good players. So that can be applied to, for instance, Brazilian jujitsu. Josh taught me basically all of the most important principles of jujitsu through one move, at the end the game, which is a choke called The Guillotine, which Marcello was famous for. His version was called The Marcelotine, but it's effectively like this you're choking someone's head in here and he has a weird way of doing it where he puts his forearm on top of your shoulder. It's pretty wicked. If you want to be put unconscious you can go to that gym and experience that yourself.
But that can also be applied to many, many other things. For instance, if you're trying to build a startup, this is a common trendy thing to do these days and I think everybody should start a business at some point. But in the startup game in say Silicon Valley where I live if you're going to go into the venture backed world, well you and your founder better think a lot about the end game and you should definitely have an agreement, at least a working agreement, tentative agreement on what type of exit, say acquisition offer is acceptable to you. If those end goal components aren't in place then it's just a slow motion train wreck waiting to happen. And how might you do that? Well, if you're trying to learn the macro from the micro you can think about what the acquisition agreement might look like. So you could talk to lawyers, get a sample template agreement and look at the provisions, look at the clauses and then reverse engineer it so that when you're forming the company, when you're hiring employees your decisions at that point make it possible to have that contract at the end.
This is another example. Micro, maybe it's a 10/20-page document. Macro, building a company that gets acquired by a much, much larger company. So that is learning the macro from the micro. Another example, just because I brought up cooking, would be say choosing a recipe that involves two or three primary techniques and perhaps three to five primary ingredients that apply in many, many, many different dishes. So you're learning principles of say flavor combination, principles of using convection versus shallow frying or sautéing versus steaming that apply across the board. And in doing so let's say you do it without a recipe, without a timer or I should say a meat thermometer or something like that, you're going to learn also to test the food to know whether it is done or not. That then applies to everything. But you can do it just a learning how to make Harissa crab cakes with the steam broccoli and I have no idea say candied yams something like that. So that's that.
And we're also talking about the ending game. So we've covered that. Creating or cultivating empty space is a way of life. This is very important to Josh Waitzkin who I mentioned, it's very important to people like Paul Graham, who's cofounder of Y Combinator, which is like the Navy SEALs Harvard of startup accelerators, keeping it simple let's just call it that for now. If you are a creator, if you are a maker and not a manager, this is important, which by the way is a decision so a lot of really good entrepreneurs start as a technician or a tactician they're very, very good at one thing then they end up in a managerial role that they hate. It doesn't mean you have to stay there, and you see a lot of folks like Evan Williams and others who then at some point realize this and return it to a more product focused role even if they are also the CEO of making some high-level 30,000-foot decisions.
Okay. But if you are a maker, if you've decided to be a maker, if you just happen to be a maker or creator let's call it three to five hour uninterrupted blocks of time are extremely critical if you want to connect the dots, if you want to have the space to allow yourself to have original ideas or at least original combinations of ideas you really need to block out that time and protect it at least once a week. So in Tools of Titans there are many people who do this, Remet Set, for instance, who has a very, very successful multi, multi million dollar business that he built out of a blog he started long ago in college, which was very, very niche in its focus, he blocks out I believe it's every Wednesday for three to five hours of time he'll block it out for learning. Noah Kagan another entrepreneur does the same thing. So on Wednesdays for me I have from 9:00 a.m. to 1:00 p.m., this is pre-lunch, I have creation, that means writing, recording or some similar aspect of in my mind creating with my skillset and my assets. And it is extremely important that I do that before I'm barraged by inputs. In other words, and this is true of Josh as well, first thing in the morning he's doing journaling. Reid Hoffman, a billionaire, cofounder or founder of LinkedIn, same story. He will plant a seed in his mind the night before a problem he wants to solve, a project he wants to think about improving perhaps and then waking up, tabula rasa complete blank slate immediately working on that problem with journaling before any text messages, before any email, which is why, for instance, I don't have email set up on my phone. I do not have mail set up on my iPhone. I do not get to notifications. I also put my phone on airplane mode for a lot of reasons, for our body to explain some other physical ones, but onto airplane mode when I go to bed and it stays in airplane mode until I'm done with my creation period and then it comes on.
Because as soon as you go into bullet dodging or like Wonder Woman bullet blocking mode with everyone else's agenda for your time, which is very often the inbox or text messages, you're DOA, you're done. Your creativity is all for not in general. So for me, for many people who are say programming, for musicians, for creative types slack in the system, you have to create slack. You have to create space. You have to create large uninterrupted blocks of time and the only way to do that is to put it on your calendar. If it's not on your calendar it's not real, you need to put it in your calendar and defend it just like you would anything else.
Amid all the powerhouse, brilliant minds Tim Ferriss has interviewed for his podcast and new book Tools of Titans, one idea kept springing up: creating empty space. A second concept, by contrast, came up only once, through conversations with Joshua Waitzkin, an American chess player who takes an ‘endgame’ approach to every pursuit he undertakes. Ferriss explains these two concepts in detail, why they’re so vital, and how they can be applied across many fields.
Tim Ferriss' most recent book is Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.
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