Traditional News Was Devilish – But It Was a Devil We Knew
Did decentralizing top-down media control bring us any closer to the truth-topia we were hoping for?
Oliver Luckett is a technology entrepreneur and currently CEO of ReviloPark, a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands, including Star Wars, The Chainsmokers, Steve Aoki, and Toy Story 3.
His book is The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life.
Oliver Luckett: For all of the history up until this point, our communication structures have for the most part, especially mass media systems, have been very top down and they've been controlled by a few people that had distribution control. If you look back the church was really the first broadcast network. The church built out a very defined architecture of communication that was coming from a centralized place where very few people could have the word of God come down to them and they had the ability to transcribe – this was at a point when literacy was very rare and so you had only a few people that were illiterate that could transcribe this holy word – and then they would distribute it out to a local market where you had a big impressive building that had lots of iconography and lots of beautiful images inside of it and the tallest building usually in the town and they would ring with the steeple at 8:00 a.m. and we would all congregate for mass and we would listen to one message from one incontrovertible truth, from one source.
And that's not too dissimilar from television architecture. You have a group of people in suits in New York or in Los Angeles and they're deciding what's going to be on television and then they distribute it to those towers. And at 7:00 p.m. prime time we aggregate around a television that's been brought into our home and we watch this one incontrovertible truth and this signal from a top down approach. And when the Internet started enabling people first with this underlying network architecture of TCP/IP that allowed us to transcend time and distance, that allowed any node on the network to contribute to the system, and then we started seeing things like video sharing and a photo sharing that allowed us all to become publishers. And then we had this kind of this layer of social that is redefining everything where every single person is now a contributing node on the network, and every person that is part of that uses emotions and memes and content to distributor things in a horizontal fashion. And so what that's doing is destroying the ability to discern what is authentic; what is not, what's real; what's fake, what's commercial; what's non-commercial, what's sponsored; what's non-sponsored, what's a good idea versus a bad idea. And so when we exist in this freeform society where every node on the network can contribute something to the network, and it has no checks and balances if you will, there is no top down authority that's editing it or deciding what's real or not – then suddenly it becomes every node on the network's responsibility. We’re all having to learn a pattern of behavior that we're all responsible for the propagation of this content.
Because the one interesting rule is it's very difficult to make a mass media statement in a cellular holonic structure nodal network because you have to get a bunch of people to agree to share it and agreed to propagate it. No big media company can buy their way into the system anymore. But at the same time if everybody is on a balanced playing field then people that are hackers or people that scam the system or people that kind of arbitrage the new ad features that emerge or decided to take this path, have an advantage over some of the tried-and-true institutions, you know, especially in things like the context of fake news that's been happening a lot. The idea that a bunch of Macedonian teenagers that are arbitraging ad dollars on Facebook's system can put hundreds of stories into a network that people believe, these fake news stories, when a New York Times or a Wall Street Journal refuses to pay for play in a system like Facebook. And so you have this great imbalance because we haven't learned yet how to - we haven't taught ourselves yet how to discern what's real and what's fake and how to look at sources and how to see them for what they are.
And that's also because of a lack of transparency. We're living in these systems now that are controlling our ability to disseminate information and we have no transparency whatsoever when it comes to algorithms. Why this does content behaved this way, why one day when I post something to 500 people does it reach and the next they only five people reaches? And so until we have visibility into that system and into these algorithms we're going to be at a bit of a loss and a bit of a grabbing in the dark trying to make sense of this new communication architecture.
I quote Aldous Huxley, paraphrase him basically says: The only part of the universe you can possibly control is yourself. And now more than ever that kind of social responsibility is upon each one of us. Because now we're in a holonic system, a cellular holonic system that we are all responsible with the propagation of the right information, positive information, negative information, fake information. We're all responsible for it because we're all part of a metabolic factor inside of the system. The sharing of these memes is propelled by emotions. So human emotions are the metabolism of this system. And you can tap into human curiosity and the whole range of emotions from anger to laughter to desire and so we're seeing that played out in real time right now.
The church was the first news magnate, says tech entrepreneur Oliver Luckett. It was a top-down centralized network where just few people could access the word of God, and would disseminate that information to the masses. Centuries later another top-down network emerged: print and later television media boomed and set the agenda, relaying information with authority from just a handful of networks. Today’s communication system has a different architecture: it’s holonic, says Luckett, or horizontally disseminated – everyone with a signal and a device can produce, contribute, dispute and report news. So in which system are we better off? Are we any closer to the truth now than we were then? Luckett contends that human emotion has become the editor-in-chief of today’s news, and that to steer us away from misinformation, fake news, and opinion masquerading as fact, it will require a concerted effort in social responsibility – something that we may not be capable of en masse. Oliver Luckett and Michael J. Casey's book is The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life.
Oliver Luckett and Michael J. Casey's book is The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life.
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Water may be far more abundant on the lunar surface than previously thought.
- Scientists have long thought that water exists on the lunar surface, but it wasn't until 2018 that ice was first discovered on the moon.
- A study published Monday used NASA's Stratospheric Observatory for Infrared Astronomy to confirm the presence of molecular water..
- A second study suggests that shadowy regions on the lunar surface may also contain more ice than previously thought.
Credits: NASA/Daniel Rutter<p>Still, it's not as if the moon is dripping wet. The observations suggest that a cubic meter of the lunar surface (in the Clavius crater site, at least) contains water in concentrations of 100 to 412 parts per million. That's roughly equivalent to a 12-ounce bottle of water. In comparison, the same plot of land in the Sahara desert contains about 100 times more water.</p><p>But a second study suggests other parts of the lunar surface also contain water — and potentially lots of it. Also publishing their findings in <a href="https://www.nature.com/articles/s41550-020-1198-9#_blank" target="_blank">Nature Astronomy</a> on Monday, the researchers used the Lunar Reconnaissance Orbiter to study "cold traps" near the moon's polar regions. These areas of the lunar surface are permanently covered in shadows. In fact, about 0.15 percent of the lunar surface is permanently shadowed, and it's here that water could remain frozen for millions of years.</p><p>Some of these permanently shadowed regions are huge, extending more than a kilometer wide. But others span just 1 cm. These smaller "micro cold traps" are much more abundant than previously thought, and they're spread out across more regions of the lunar surface, according to the new research.</p>
Credit: dottedyeti via AdobeStock<p>Still, the second study didn't confirm that ice is embedded in micro cold traps. But if there is, it would mean that water would be much more accessible to astronauts, considering they wouldn't have to travel into deep, shadowy craters to extract water.</p><p>Greater accessibility to water would not only make it easier for astronauts to get drinking water, but could also enable them to generate rocket fuel and power.</p><p style="margin-left: 20px;">"Water is a valuable resource, for both scientific purposes and for use by our explorers," said Jacob Bleacher, chief exploration scientist in the advanced exploration systems division for NASA's Human Exploration and Operations Mission Directorate, in a statement. "If we can use the resources at the Moon, then we can carry less water and more equipment to help enable new scientific discoveries."</p>
A study finds 1.8 billion trees and shrubs in the Sahara desert.
- AI analysis of satellite images sees trees and shrubs where human eyes can't.
- At the western edge of the Sahara is more significant vegetation than previously suspected.
- Machine learning trained to recognize trees completed the detailed study in hours.
Why this matters<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2MDQ1OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzOTkyODg5NX0.O3S2DRTyAxh-JZqxGKj9KkC6ndZAloEh4hKhpcyeFDQ/img.jpg?width=980" id="3770d" class="rm-shortcode" data-rm-shortcode-id="3c27b79d4c0600fb6ebb82e650cabec0" data-rm-shortcode-name="rebelmouse-image" />
Area in which trees were located
Credit: University of Copenhagen<p>As important as trees are in fighting climate change, scientists need to know what trees there are, and where, and the study's finding represents a significant addition to the global tree inventory.</p><p>The vegetation Brandt and his colleagues have identified is in the Western Sahara, a region of about 1.3 million square kilometers that includes the desert, <a href="https://en.wikipedia.org/wiki/Sahel" target="_blank">the Sahel</a>, and the <a href="https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/subhumid-zones" target="_blank" rel="noopener noreferrer">sub-humid zones</a> of West Africa.</p><p>These trees and shrubs have been left out of previous tabulations of carbon-processing worldwide forests. Says Brandt, "Trees outside of forested areas are usually not included in climate models, and we know very little about their carbon stocks. They are basically a white spot on maps and an unknown component in the global carbon cycle."</p><p>In addition to being valuable climate-change information, the research can help facilitate strategic development of the region in which the vegetation grows due to a greater understanding of local ecosystems.</p>
Trained for trees<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2MDQ3MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNTk5NTI3NH0.fR-n1I2DHBIRPLvXv4g0PVM8ciZwSLWorBUUw2wc-Vk/img.jpg?width=980" id="e02c0" class="rm-shortcode" data-rm-shortcode-id="79955b13661dca8b6e19007935129af1" data-rm-shortcode-name="rebelmouse-image" />
Credit: Martin Brandt/University of Copenhagen<p>There's been an assumption that there's hardly enough vegetation outside of forested areas to be worth counting in areas such as this one. As a result the study represents the first time a significant number of trees — likely in the hundreds of millions when shrubs are subtracted from the overall figure — have been catalogued in the drylands region.</p><p>Members of the university's Department of Computer Science trained a machine-learning module to recognize trees by feeding it thousands of pictures of them. This training left the AI be capable of spotting trees in the tiny details of satellite images supplied by NASA. The task took the AI just hours — it would take a human years to perform an equivalent analysis.</p><p>"This technology has enormous potential when it comes to documenting changes on a global scale and ultimately, in contributing towards global climate goals," says co-author Christian Igel. "It is a motivation for us to develop this type of beneficial artificial intelligence."</p><p>"Indeed," says Brandt says, "I think it marks the beginning of a new scientific era."</p>
Looking ahead and beyond<p>The researchers hope to further refine their AI to provide a more detailed accounting of the trees it identifies in satellite photos.</p><p>The study's senior author, Rasmus Fensholt, says, "we are also interested in using satellites to determine tree species, as tree types are significant in relation to their value to local populations who use wood resources as part of their livelihoods. Trees and their fruit are consumed by both livestock and humans, and when preserved in the fields, trees have a positive effect on crop yields because they improve the balance of water and nutrients."</p><p>Ahead is an expansion of the team's tree hunt to a larger area of Africa, with the long-term goal being the creation of a more comprehensive and accurate global database of trees that grow beyond the boundaries of forests.</p>
Tea and coffee have known health benefits, but now we know they can work together.
Credit: NIKOLAY OSMACHKO from Pexels
- A new study finds drinking large amounts of coffee and tea lowers the risk of death in some adults by nearly two thirds.
- This is the first study to suggest the known benefits of these drinks are additive.
- The findings are great, but only directly apply to certain people.