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What If Algorithms Helped People, Not Corporations?
Here's one use for all that harvested personal data that you might not object to. Algorithms and big data are no longer just for profit; they can bring us self-awareness and growth.
Nichol Bradford, CEO/Founder, Willow. Nichol Bradford is fascinated by human potential, and has always been interested in how technology can help individuals expand beyond their perceived mental limits to develop and transform themselves to the highest level. She spent the last decade exploring these ideas in the online game industry, serving as a senior executive with responsibility for strategy, operations and marketing for major brands that include: Activision/Blizzard, Disney, and Vivendi.
Most recently she managed the operations of Blizzard properties, including World of Warcraft, in China. Now, as the CEO of the Willow Group, Nichol is applying same skills to the realm of elevating psychological well-being. Willow is a transformative technology company focused on employing rigorous scientific research to develop training protocols, hardware and software that can produce a reliable and positive change in the human experience.
Nichol has an MBA from Wharton School of Business in Strategy, a BBA in Marketing from the University of Houston, and is a graduate of Singularity University’s Graduate Studies Program 2015. She is a fellow of the British American Project, currently serves on the board of the Project 375/Brandon Marshall Foundation for Mental Health, and is a former term member of the Council on Foreign Relations. She is the author of The Sisterhood, and an amatuer boxer.
Nichol Bradford: Your phone probably knows more about you right now than your mom, because it’s the first thing you touch in the morning, it’s the last thing you touch at night. And if it were to be able to view everything it would know who you call, how long you call, what apps you use. It has the potential to have a really good understanding of who you are and what you’re up to.
When people think about their feelings a lot of times people feel like feelings are really ephemeral or that it’s just a very sort of personal thing. Well it turns out that our feelings actually do have signals that show up in things like our heart rate variability, our galvanic skin response. And so there’s actually signal to our feelings. And so what’s starting to happen is we’re starting to have the ability to pick up the biological signals from various mental states. Stress is probably the easiest one.
And then another thing is that people feel like human psychology is very ephemeral too. Like we all like to think that we’re completely unique and special snowflakes. And while each snowflake has its own story like my mother is a different person than your m other. I grew up in a different neighborhood than you did. When you start to take the data from our digital exhaust, it actually is very, very good at predicting what we’re interested in which is also a good proxy for human psychology.
And so, you know, a good place to ask oneself is like is this science fiction or is it real would be just look at the ad tech business. So when you’re on Facebook or when you’re online the advertisers or the people who are supporting the advertisers know exactly what you stop on. They track something called scroll speed so they know what catches your eye even if you don’t click on it. And so and also there’s a lot of research that’s going into micro facial recognition making that something that advertisers can use to really see the effectiveness of their ads. We have over 100 facial expressions, only nine of which we control. And so these things are great at picking up our emotion, what we like, what we don’t like. And if you add that into a lot of data about what sites you went to, what you checked out it becomes fairly easy to create a profile of someone.
Right now a lot of these things are really just being used for advertising. But you could also use it to turn it and put it in the hands of the consumer so that they can understand themselves better. Because we aren’t actually really good often at managing ourselves or always knowing what we’re up to over time. It’s one of the reasons why behavior change is such a hard task. Like it’s actually hard to change your behavior
To take that and use that to harness that for you so you could say this is what I’d like to do, this is what I’d like to change, these are the things that I’d like to improve on. This is what I’d like to understand about myself. And to have all of that technology instead of having a use case just to sell things to you for it to be a use case for you to transform into who you want to be.
Who knows more about you than anyone else? Perhaps it’s not so much who, but what. Our intimacy with our devices has surpassed our closeness with most of our friends and family, says Nichol Bradford, and an algorithm never forgets – it will remember everything you ever typed into a search box, how you voted, when you were sick, where your scroll slowed down on a page, how quickly you clicked a picture that it mathematically knew you would like. Until now, big data like this has been used purely for profit, so that media companies can sell advertising, and e-commerce sites can move units. But that’s about to change, explains Bradford. There is tech emerging that can not only track your external behavior, wishes and desires, but read your inner biological signals and interpret micro-expressions on your face to accurately assess your psychological state. If you put this technology into the hands of individuals, not just companies, it could help us manage our habits. This technology could first show us who we really are – objectively, with none of our ego-protective denial or projection – then be a tool to change our behavior and thinking patterns for the better. Nichol Bradford is the author of The Sisterhood.
Nichol Bradford is the author of The Sisterhood.
Educators and administrators must build new supports for faculty and student success in a world where the classroom might become virtual in the blink of an eye.
- If you or someone you know is attending school remotely, you are more than likely learning through emergency remote instruction, which is not the same as online learning, write Rich DeMillo and Steve Harmon.
- Education institutions must properly define and understand the difference between a course that is designed from inception to be taught in an online format and a course that has been rapidly converted to be offered to remote students.
- In a future involving more online instruction than any of us ever imagined, it will be crucial to meticulously design factors like learner navigation, interactive recordings, feedback loops, exams and office hours in order to maximize learning potential within the virtual environment.
New study shows white dwarf stars create an essential component of life.
- White dwarf stars create carbon atoms in the Milky Way galaxy, shows new study.
- Carbon is an essential component of life.
- White dwarfs make carbon in their hot insides before the stars die.
What Are White Dwarf Stars?<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="7b046e546ce994682b2553a8c978eb32"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/77a1KSxfaR0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Master negotiator Chris Voss breaks down how to get what you want during negotiations.
- Former FBI negotiator Chris Voss explains how forced empathy is a powerful negotiating tactic.
- The key is starting a sentence with "What" or "How," causing the other person to look at the situation through your eyes.
- What appears to signal weakness is turned into a strength when using this tactic.
3 Tips on Negotiations, with FBI Negotiator Chris Voss | Best of '16 | Big Think<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="b86d518e9f0c9f9d7a7c686e07798152"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/-FLlBchonwM?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>This question forces a response, but—and this is key—the other person has to consider your side of the argument. They have to look at the situation from your perspective if they hope to offer a solution.</p><p>Offering a real-world example, Voss mentions coaching a high-end real estate agent. They were leasing an expensive home in the Hollywood Hills. The first time the negotiators asked the "how" question, the leasing agent relented on a number of terms. A little while later, they asked again. This time, the agent said, "If you want the house you're going to have to do it," signaling that the end of negotiations had been reached. </p><p>Voss says that "how" is not the only word that works. "What" is also a powerful entry into negotiations, such as "What am I supposed to do?" Again, you're forcing the other person to empathize. </p><p>This is a particularly tricky skill during a time when most conversations are online. Nuance is impossible without the immediacy of pantomimes and vocal fluctuations. Whataboutism is too easy an escape. </p>
Aikido Morihei Ueshiba (1883 - 1969, standing, centre left), founder of the Japanese martial art of aikido, demonstrating his art with a follower, at the opening ceremony of the newly-opened aikido headquarters, Hombu Dojo, in Shinjuku, Tokyo, 1967.
(Photo by Keystone/Hulton Archive/Getty Images)<p>Online debates often amount to little more than frustrated individuals pulling out their hair. In his book, "Against Empathy," Yale psychology professor Paul Bloom writes that effective altruists are able to focus on what really matters in everyday life.</p><p>For example, he compares politics to sports. Rooting for your favorite team isn't based in rationality. If you're a Red Sox fan, Yankees stats don't matter. You just want to destroy them. This, he believes, is how most people treat politics. "They don't care about truth because, for them, it's not really about truth."</p><p>Bloom writes that if his son believed our ancestors rode dinosaurs, it would horrify him, but "I can't think of a view that matters less for everyday life." We have to strive for rationality when the stakes are high. When involved in real decision-making processes that will affect their life, people are better able to express ideas and make arguments, and are more receptive to opposing ideas. </p><p>Because we "become inured to problems that seem unrelenting," it's imperative to make the problem seem immediate. As Voss says, giving the other side "the illusion of control" is one way of accomplishing this, as it forces them to take action. When people feel out of control, negotiations are impossible. People dig their heels in and refuse to budge. </p><p>What seems to be weakness is actually a strength. To borrow another martial arts metaphor, negotiations are like aikido: using your opponent's force against them while also protecting them from injury. Forcing empathy is one way to accomplish this task. You may get more than you ask for without the other side ever realizing they surrendered anything.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
A leading British space scientist thinks there is life under the ice sheets of Europa.
- A British scientist named Professor Monica Grady recently came out in support of extraterrestrial life on Europa.
- Europa, the sixth largest moon in the solar system, may have favorable conditions for life under its miles of ice.
- The moon is one of Jupiter's 79.
Neil deGrasse Tyson wants to go ice fishing on Europa<div class="rm-shortcode" data-media_id="GLGsRX7e" data-player_id="FvQKszTI" data-rm-shortcode-id="f4790eb8f0515e036b24c4195299df28"> <div id="botr_GLGsRX7e_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/GLGsRX7e-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/GLGsRX7e-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/GLGsRX7e-FvQKszTI.js"></script> </div>
Water Vapor Above Europa’s Surface Deteced for First Time<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="9c4abc8473e1b89170cc8941beeb1f2d"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/WQ-E1lnSOzc?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Unless you plan to try again in 6,800 years, this week is your shot.
- Comet NEOWISE will be most visible in the U.S. during the evenings from July 14-19, 2020.
- After July 23rd, NEOWISE will be visible only through good binoculars and telescopes.
- Look in the northwestern sky below the Big Dipper after dusk while there's a chance.
UPDATE: NASA is broadcasting a NASA Science Live episode highlighting Comet NEOWISE. NASA experts will discuss and answer public questions beginning at 3PM EST on Wednesday, July 15. Tune in via the agency's website, Facebook Live, YouTube, Periscope, LinkedIn, Twitch, or USTREAM.
Before last evening, July 14, 2020, the easiest way to see Comet NEOWISE — the brightest comet to zoom past Earth since 1977's Comet Hale-Bopp — from the United States was to catch it about an hour before sunrise. Now, however, you can see it in the evening, where it will remain for until the 19th. This is a definite don't-miss event — NEOWISE won't be coming back our way for another 6,800 years. It's the first major comet of the millennium, and by all accounts, it's unforgettable.
NEOWISE just got back from the Sun
Comet NEOWISE is named after the NASA infrared space telescope that first spotted it on March 27th. Its official moniker is C/2020 F3. It's estimated that the icy comet is about three miles across, not counting its tail.
NEOWISE is now heading away from our Sun, having made it closet approach, 27.4 million miles, to our star on July 3. The heat from that encounter is what's given NEOWISE its tail: It caused gas and dust to be released from the icy object, creating the tail of debris that looks so magical from here.
As NEOWISE moves closer to Earth, paradoxically, it will be less and less visible. By about July 23rd, you'll need binoculars or a telescope to see it at all. All of which makes this week prime time.
An evening delight
Image source: Allexxandar/Shutterstock/Big Think
First, find an unobstructed view of the northwest sky, free of streetlights, car headlights, apartment lights, and so on. And then, according to Sky & Telescope:
"Start looking about one hour after sunset, when you'll find it just over the northwestern horizon as the last of twilight fades into darkness."
It should be easy to spot since it's near to one of the most recognizable constellations up there, the Big Dipper. "Look about three fists below the bottom of the Big Dipper, which is hanging down by its handle high above, and from there perhaps a little to the right." Et voilà: Comet NEOWISE.
Says Sky & Telescope's Diana Hannikainen, "Look for a faint, fuzzy little 'star' with a fainter, fuzzier little tail extending upward from it."
The comet should be visible with the naked eye, though binoculars and a simple telescope may reveal more detail.
You may also be able to snap a photo of this special visitor, though you'll need the right gear to do so. A dedicated camera is more likely to capture a good shot than a telephone, but in either case, you'll need a tripod or some other means of holding the camera dead still as it takes a timed exposure of several seconds (not all phones can do this).