Jordan Peterson: Career vs. motherhood: Are women being lied to?
We as a society need to rethink the way we value careers over everything else.
Jordan B. Peterson, raised and toughened in the frigid wastelands of Northern Alberta, has flown a hammer-head roll in a carbon-fiber stunt-plane, explored an Arizona meteorite crater with astronauts, and built a Kwagu'l ceremonial bighouse on the upper floor of his Toronto home after being invited into and named by that Canadian First Nation. He's taught mythology to lawyers, doctors and business people, consulted for the UN Secretary General, helped his clinical clients manage depression, obsessive-compulsive disorder, anxiety, and schizophrenia, served as an adviser to senior partners of major Canadian law firms, and lectured extensively in North America and Europe. With his students and colleagues at Harvard and the University of Toronto, Dr. Peterson has published over a hundred scientific papers, transforming the modern understanding of personality, while his book Maps of Meaning: The Architecture of Belief revolutionized the psychology of religion. His latest book is 12 Rules for Life: An Antidote to Chaos.
JORDAN PETERSON: What's the relative importance of career and motherhood in a typical woman's life? I'm 55 and I've been working with men and women my entire life. And I've watched this. And it's quite obvious. It's like at 19 it's all career. By 30 that's just not the case. It's not the case. I don't know if I've seen a single woman who I didn't think had a psychological problem who hadn't seriously flipped in their attitude towards the balance of family and career by the time they were 30. And then you see lots of women who at 40 haven't had kids and perhaps wanted to and that's not a pleasant situation.
I was talking to a woman who was about 39, a professional woman – attractive, well put together, competent, well educated, successful in her profession, unmarried, in a relationship with an older guy but unmarried and desperate to have a child. She said no one ever talked to her about the fact that she's actually want to have a family or encouraged her to think about doing that. It was as if it wasn't within the realm of possibility that one of the things that she might have the ambition to do would be to be a mother. And that's just not acceptable.
And it was like she woke up in her late thirties and thought well, the first thing she thought was this profession of mine is actually nowhere near as comprehensively fulfilling as the advertisements claimed which is something that virtually everyone discovers as they move forward in their professional career. No, I mean the reason you get paid generally for your work is because you're doing something that you wouldn't choose to do if you weren't being paid for it. And so the idea that your career is going to be the fundamental source of your fulfillment is true for a very tiny minority of people. And even with them it's complicated. So she was tearful and upset about the fact that it took her so long to discover that there were other important dimensions to life and that motherhood turns out to be well, how many things do you do in your life that are fundamental, right? You have a career and your education so that would be part of your career development. That's part of what makes you generally useful in society and perhaps a place that you find some meaning and purpose. You have your friends. You have your family like your parents and your siblings and so forth. You have your kids. You have your relationship. That's it. There's four things. Now you can expand that to some degree. You can have, maybe you're creative and make good use of your personal time. There's other factors that aren't trivial. But those four things are canonically important. You miss one of them and you're going to pay for it.
And so our society needs to rethink our relative valuation of career versus motherhood. So we don't know how to solve this problem but we could at least have an intelligent discussion about it and we could start by admitting that the idea that most 19-year-old women are fed which is that their career will be the primary purpose of their life is actually a lie.
- Around age 19, women are generally focused on their careers. That changes around the age of 30 when they realize that a career is not the primary purpose of their lives.
- There are a handful of things that are actually fundamental to life, and if one of them is missing it will get in the way of personal fulfillment.
- For the women with ambitions to be mothers, teaching them that careers are more important does them a great disservice.
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What does sports fandom look like in the new normal?
- With the masses huddled at home and glued to our screens, the last several months of frozen competition provided an opportunity for sports franchises to experiment with creative modes of fan engagement, often involving multiple media channels.
- On another level, this is a challenge that wasn't prompted by COVID-19 and won't go away when COVID-19 does.
- Franchise marketers are accelerating their digital transformation processes, finding innovative ways to connect with fans online, with VR, community building and repackaging classic content.
Head back to the stadium – virtually<p>After months of deprivation, fans are panting to see their favorite teams. For the moment, they are so eager to return to live sports that they are ecstatic over any live game broadcast. On July 5, some 5.7 million people tuned in to the Southampton v. Manchester City match, making it the Premier League's most-watched match ever. </p><p>But as time goes by, the shine of live sports will wear off. An empty stadium is disappointing both for viewers at home and for players. The NFL's "virtual draft" event in April drew a larger audience (15.6 million) than Monday Night Football did last weekend (14 million), even though the former was little more than a televised Zoom call while the latter was a marquee matchup between two of the hottest teams in the league, the Chiefs and the Ravens.</p><p>The time has come for the sports industry to find creative ways to harness technology for the next generation of fan engagement. What can we learn about the future based on what worked best during the pandemic?</p>
Breathe new life into regurgitated content<p>Filling up gaps in the programming schedule with reruns of classic games worked well at first, but returns are diminishing. Success requires networks to put more work into their content choices.</p><p>Tommy Stimson, managing director at Qualitative Insights, <a href="https://marumatchbox.com/4-actions-fan-engagement-sports-covid-19/" target="_blank" rel="noopener noreferrer">points out</a> that fans aren't very interested in games from the last 10-12 years. Footage from these games is already widely available online, plus "The known outcome and familiarity with the content makes the reruns less-than-satisfying." Instead, Stimson recommends showing iconic, historical sports moments that most of today's fans haven't seen or experienced. </p><p>Fans appreciate reruns far more when the footage is interspersed with new analysis and commentary, either from current players or from the athletes who were playing at the time. One of the darlings of Netflix's pandemic-era programming lineup, Michael Jordan's <em>The Last Dance </em>documentary, which followed the 1997-98 Chicago Bulls on their title run, drew an average of 5.6 million viewers for each of its ten episodes.</p><p>Many teams hosted social media-integrated "watch parties," where former players shared their personal memories and fielded questions from fans while streaming classic games, and fans were delighted with the multi-screen experience, which dovetailed perfectly with game rerun telecasts. <a href="https://www.prnewswire.com/news-releases/survey-sports-with-empty-stadiums-means-millions-of-americans-will-be-engaging-from-home-301094037.html" target="_blank" rel="noopener noreferrer">One poll</a> found that 76 percent of U.S. fans want more watch party-style viewing options moving forward.</p>
Screenshot of New England Patriots re-watch party ad
Credit: Facebook<p>Networks would also do well to tap into the <a href="https://bigthink.com/culture-religion/money-sports-success" target="_self">deeper reasons</a> why people follow sports, by sharing narratives about how teams come together as a unit, or times when players overcame adversity. Viewers are eager for behind-the-scenes content that reveals how players stay in shape, how managers set strategies, or the motivating factors behind decisions to trade, draft, and otherwise acquire talent.</p><p>As brands collect more viewer data, they can also deliver more personalized content experiences that engage fans more deeply. </p>
Invite fans to vote for in-game elements<p>Giving fans ways to have a real effect on in-game elements is another winner for the sports industry. Juventus has long been a trail-blazer for digital transformation, so it's no big surprise to see the storied soccer franchise leading the way again.</p><p><span></span>Juventus <a href="https://www.socios.com/new-goal-celebration-song-for-juventus-is-revealed/" target="_blank">invited fans to vote</a> for its new in-stadium goal celebration song using Socios, a token-based voting and rewards platform, to ensure that the results wouldn't be sabotaged by rival fans or manipulated by hackers.</p>
Credit: Twitter<p>Fans overwhelmingly chose Blur's "Song 2," and were rewarded by <a href="https://www.dailymail.co.uk/sport/football/article-7868543/Juventus-fans-chose-iconic-Blur-track-goal-anthem-pioneering-blockchain-vote.html" target="_blank" rel="noopener noreferrer">hearing the song four times</a> in the first back-to-business game between Juventus and Cagliari. </p> <p>Socios has been doing some interesting work in the digital fan engagement realm beyond the Juventus example. Its parent company, Chiliz, partners with teams to issue blockchain-based, franchise-branded coins. Apollon Limassol FC decided to put on a head-to-head skills challenge between players, with <a href="https://medium.com/chiliz/apollon-fc-apl-fan-token-sells-out-in-6-minutes-generating-100k-f3bc6a98e75d" target="_blank">fans using tokens to vote</a> on the matchups. In esports, itself a social distancing-friendly concept, fans of Spanish team Heretics were able to vote on which players would go head to head in Fortnite death-matches.</p>
Encourage fans to connect together at home<p>Part of the beauty of sports is that it forges relationships. Season ticket holders connect with neighboring seatmates in the stadium; families bond over a shared love for their teams; friends come together to watch the big match and analyze it ceaselessly during and after the game.</p> <p>It's difficult to translate this to a situation where even private socializing is frowned upon, but it's not impossible. </p> <p>To build hype as the NFL season neared, Pepsi <a href="https://www.marketingdive.com/news/pepsi-delivers-tailgate-in-a-box-to-football-fans-hankering-for-game-day/584016/" target="_blank" rel="noopener noreferrer">tapped into this demand</a> with a "Tailgate-in-a-box" kit that includes an outdoor projector and a range of Pepsi products. The kit is valued at $5,000 and was delivered to sweepstake winners, so it's unclear how this will translate into the general market, but the opportunity is clear. Pepsi is also experimenting with a "tailgate tour" that brings live music and outdoor games to fans viewing from home. </p> <p>The <a href="https://www.sportbusiness.com/2020/09/nba-leverages-microsoft-partnership-to-revolutionize-virtual-fan-experience/" target="_blank" rel="noopener noreferrer">NBA led the way recently</a> by offering 320 fans the opportunity to "attend" games in the Orlando bubble. At-home viewers logged in through Microsoft Teams, and their streamed likenesses were beamed onto 17-foot video boards set up around the courts. The tech made it look like viewers were sitting next to each other, plus participants could interact with each other and see and hear their reactions in real time. The NBA has other plans to allow fans to chat during games, display a real-time statistical overlay, and introduce gaming elements as well. </p>
Credit: Instagram<p>Technological advances, including <a href="https://bigthink.com/what-would-it-take-to-create-a-fully-immersive-virtual-reality" target="_self">virtual reality</a> (VR) and augmented reality (AR), offer teams new ways to offer virtual fan experiences.</p> <p>Another option that could become very popular is <a href="https://losangeles.cbslocal.com/2020/05/27/virtual-reality-sports-fans-broadcasts/" target="_blank" rel="noopener noreferrer">audio AR</a>. Powerful recording equipment picks up the minutiae of sounds that make up the audio backdrop of in-stadium viewing, and then broadcasts it to at-home viewers. AR allows the noise to grow louder or fainter as viewers "move" closer to or further away from the action. Brands can even add crowd sounds, like gasps at a near miss or the shouts of vendors, to enhance the experience. </p> <p>In Japan, an app called Remote Cheerer allowed fans to capture their real-time reactions to on-field action and actually play triggered sounds in the stadium, instead of the canned crowd noise we've hearing in our MLB, NFL and NHL telecasts. This type of solution keeps fans at home more engaged and makes even the passive TV watching experience more authentic.</p>