Julia Allison on the Future of New Media

Allison: I see in New Media this… it’s a… how can I explain this? We talked a lot about media being increasingly [fractured]. So, there are ever tinier audiences to consume each product whether it’s a magazine or a television show, whether it’s on cable or whether it’s a blog, and I think that isn’t necessary, it scares a lot of big networks and it scares a lot of newspapers because they’re predicated on marketing themselves to a mass audience. But what I saw was instead of looking it at length it’s a disadvantage that all people aren’t watching the same three shows. I saw infinite opportunities not only for content that’s not only marketed to specific audiences but that fulfills their needs specifically, but also for advertisers and not in a malicious way but in a way that genuinely serves customer. So, let me explain what I mean. When I, as a woman, when I watch advertisements, I guess it could be as anyone, but when I watch the advertisements that make the most difference to me or obviously the ones that are most relevant, am I going to care about a Toyota? No, I’m not in a market for a car. I live in New York. I also have no money. And so, it’s not relevant to me when I watch, you know, let’s say American Idol and I see that Ford sponsors them, not relevant to me. Okay. So, what about when I blog as a 27-year-old girl, I blog about my digital camera, well, another 27-year-old girl, every single girl I know has a digital camera. What is she looking for? A digital camera, an iPod, cellphone, probably a laptop, cute dresses, so those are the kinds of advertisers that we try to attract, and instead of being annoying, it’s actually quite relevant for our audience. That I think is the future of marketing online. That’s how people are going to make their money.

Julia Allison stresses the need to fulfill the needs of increasingly diverse audiences.

Why a federal judge ordered White House to restore Jim Acosta's press badge

A federal judge ruled that the Trump administration likely violated the reporter's Fifth Amendment rights when it stripped his press credentials earlier this month.

WASHINGTON, DC - NOVEMBER 16: CNN chief White House correspondent Jim Acosta (R) returns to the White House with CNN Washington bureau chief Sam Feist after Federal judge Timothy J. Kelly ordered the White House to reinstate his press pass November 16, 2018 in Washington, DC. CNN has filed a lawsuit against the White House after Acosta's press pass was revoked after a dispute involving a news conference last week. (Photo by Alex Wong/Getty Images)
Politics & Current Affairs
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Image: Dicken Schrader
Strange Maps
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Greg L via Wikipedia
Surprising Science
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