How Do You Get a Job at Apple? Don’t Cover All Your Bases.

Ken Segall: Sometimes people ask me, you know, what's the best way to get involved with a company like Apple, and it's interesting because I remember my own early days just trying to break into the business in general.  I received advice by—you know, I went to copy school to learn how to write ads, and we're talking really, really basic stuff, but they teach you there that you need to put together a portfolio and you need to make it diverse and show that you can handle all kinds of things, like technology and food and restaurants and cars.  And I dutifully did those things and I went off to the big city.  I was living in LA at the time.  I went off to New York, which was the big city, went around and really got nowhere.  It took me like six months, but near the end of that time a wise person said, "What are you passionate about?  Why don't you, like, pick something and really show someone you can work on that?"v

So I did, and technology, surprisingly, was my thing.  And I remember what it was: I did a campaign for a—I would say it's a DVR, but in those days it was a videotape recorder, and it was about some cool way to watch television, you know, being able to record it.  But I really blew it out and I did, you know, instead of just doing one or two ads, I did like 20 of them, and I showed that I had this passion for this category and that . . . you know, the theory was that you'll bump into an agency that shares your passion, and they'll be more turned on as opposed to some guy who knows how to do a detergent ad.  

So I'm using marketing, advertising, as an example, but I actually believe this applies across the board to pretty much any industry, that, you know, rather than trying to show someone that you can do absolutely anything . . . you know, "Whatever your need is, I can fulfill it" . . . why don't you decide what it is you're passionate about?  If you have a passion, describe it.  Make it obvious to someone who's interviewing you that you are really, really into this thing.  And when you find someone who is looking for that thing, they're going to be a lot more impressed with you than some person who . . . "I like these ten things, which one do you have?"  

Directed / Produced by

Jonathan Fowler & Elizabeth Rodd

 

"Be yourself" can seem like risky advice in a competitive job market. But you know what’s riskier? Being nobody. Apple Ad Man Ken Segall explains how he followed his passion to a storied career in advertising.

NASA astronomer Michelle Thaller on ​the multiple dimensions of space and human sexuality

Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.

Think Again Podcasts
  • Why can't we have a human-sized cat tree?
  • What would happen if you got a spoonful of a neutron star?
  • Why do we insist on dividing our wonderfully complex selves into boring little boxes
Keep reading Show less

How to split the USA into two countries: Red and Blue

Progressive America would be half as big, but twice as populated as its conservative twin.

Image: Dicken Schrader
Strange Maps
  • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
  • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
  • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Keep reading Show less

Ideology drives us apart. Neuroscience can bring us back together.

A guide to making difficult conversations possible—and peaceful—in an increasingly polarized nation.

Sponsored
  • How can we reach out to people on the other side of the divide? Get to know the other person as a human being before you get to know them as a set of tribal political beliefs, says Sarah Ruger. Don't launch straight into the difficult topics—connect on a more basic level first.
  • To bond, use icebreakers backed by neuroscience and psychology: Share a meal, watch some comedy, see awe-inspiring art, go on a tough hike together—sharing tribulation helps break down some of the mental barriers we have between us. Then, get down to talking, putting your humanity before your ideology.
  • The Charles Koch Foundation is committed to understanding what drives intolerance and the best ways to cure it. The foundation supports interdisciplinary research to overcome intolerance, new models for peaceful interactions, and experiments that can heal fractured communities. For more information, visit charleskochfoundation.org/courageous-collaborations.