How Do You Get a Job at Apple? Don’t Cover All Your Bases.

Ken Segall: Sometimes people ask me, you know, what's the best way to get involved with a company like Apple, and it's interesting because I remember my own early days just trying to break into the business in general.  I received advice by—you know, I went to copy school to learn how to write ads, and we're talking really, really basic stuff, but they teach you there that you need to put together a portfolio and you need to make it diverse and show that you can handle all kinds of things, like technology and food and restaurants and cars.  And I dutifully did those things and I went off to the big city.  I was living in LA at the time.  I went off to New York, which was the big city, went around and really got nowhere.  It took me like six months, but near the end of that time a wise person said, "What are you passionate about?  Why don't you, like, pick something and really show someone you can work on that?"v

So I did, and technology, surprisingly, was my thing.  And I remember what it was: I did a campaign for a—I would say it's a DVR, but in those days it was a videotape recorder, and it was about some cool way to watch television, you know, being able to record it.  But I really blew it out and I did, you know, instead of just doing one or two ads, I did like 20 of them, and I showed that I had this passion for this category and that . . . you know, the theory was that you'll bump into an agency that shares your passion, and they'll be more turned on as opposed to some guy who knows how to do a detergent ad.  

So I'm using marketing, advertising, as an example, but I actually believe this applies across the board to pretty much any industry, that, you know, rather than trying to show someone that you can do absolutely anything . . . you know, "Whatever your need is, I can fulfill it" . . . why don't you decide what it is you're passionate about?  If you have a passion, describe it.  Make it obvious to someone who's interviewing you that you are really, really into this thing.  And when you find someone who is looking for that thing, they're going to be a lot more impressed with you than some person who . . . "I like these ten things, which one do you have?"  

Directed / Produced by

Jonathan Fowler & Elizabeth Rodd

 

"Be yourself" can seem like risky advice in a competitive job market. But you know what’s riskier? Being nobody. Apple Ad Man Ken Segall explains how he followed his passion to a storied career in advertising.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

4 reasons Martin Luther King, Jr. fought for universal basic income

In his final years, Martin Luther King, Jr. become increasingly focused on the problem of poverty in America.

(Photo by J. Wilds/Keystone/Getty Images)
Politics & Current Affairs
  • Despite being widely known for his leadership role in the American civil rights movement, Martin Luther King, Jr. also played a central role in organizing the Poor People's Campaign of 1968.
  • The campaign was one of the first to demand a guaranteed income for all poor families in America.
  • Today, the idea of a universal basic income is increasingly popular, and King's arguments in support of the policy still make a good case some 50 years later.
Keep reading Show less

Dead – yes, dead – tardigrade found beneath Antarctica

A completely unexpected discovery beneath the ice.

(Goldstein Lab/Wkikpedia/Tigerspaws/Big Think)
Surprising Science
  • Scientists find remains of a tardigrade and crustaceans in a deep, frozen Antarctic lake.
  • The creatures' origin is unknown, and further study is ongoing.
  • Biology speaks up about Antarctica's history.
Keep reading Show less

Why I wear my life on my skin

For Damien Echols, tattoos are part of his existential armor.

Videos
  • In prison Damien Echols was known by his number SK931, not his name, and had his hair sheared off. Stripped of his identity, the only thing he had left was his skin.
  • This is why he began tattooing things that are meaningful to him — to carry a "suit of armor" made up the images of the people and objects that have significance to him, from his friends to talismans.
  • Echols believes that all places are imbued with divinity: "If you interact with New York City as if there's an intelligence behind... then it will behave towards you the same way."
Keep reading Show less