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David Goggins
Former Navy Seal
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Bryan Cranston
Actor
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Liv Boeree
International Poker Champion
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Amaryllis Fox
Former CIA Clandestine Operative
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Chris Hadfield
Retired Canadian Astronaut & Author
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Facebook and Google got rich. Users paid the price.

Douglas Rushkoff: The reason why Facebook and Google are so easy to hack is because their business models are so easy to hack.

Both Facebook and Google, when they started out, said that what will make them superior to the things they're replacing is that they're going to be ad free. Because they knew, from square one, if they were going to have advertising, then the entire platform could be leveraged for the opposite of its original purpose. So Google, when they were fighting against Yahoo, they said, oh, no, we're going to be the people's algorithm. We're going to use the way that people all link to other things as the way in which we deliver search. And unlike Yahoo, which is basically ad supported and all this, well, what is Google now? Google is the world's biggest advertising agency. Likewise, Facebook said, 'no, no, no, we're not going to use ads.' We're just going to be there for people to be able to connect with one another. It's going all be social, so it's going to be honest and free. They became an ad-supported platform, too. So what's happening is their business models are being leveraged by companies that understand Facebook wants attention by any means necessary. And as long as that's their goal-- they might not be conscious of it. As long as that's the goal of the platform, then they're going to be used that way.

The only way to create a social network or a technology platform that is resistant to this kind of social anti-human abuse is to know what your platform is for and for that to stay part of your operation as long as you go. What is the app for? If you know what the app is for-- I know it sounds so silly, but if you know what the app is for, then you can't get as confused by your shareholder demands. Because oh, no, no, thats not what this app is for.

The other big trick in maintaining control of the purpose of a technology or a company is not to take too much money. Back when-- and I love them. When I saw Evan Williams, the founder of Twitter, one of them, on the cover of The Wall Street Journal with the number $4.3 billion under his face-- it was the morning that Twitter went public. I thought, there it goes. There's no way for this guy and this beautiful 140-word messaging app, there's no way for it to deliver that many hundreds of billions of dollars back to its shareholders. You know, $2 billion a year for 140-character messaging app, which is about what they make, that is great. Could you imagine? Grandma, I made 140-character messaging app. We make $2 billion a year. That should be the win. That's the success. But it's not.

Because the way that digital business works now is people take as much money as they can to get the highest valuation they can, and that's just a Ponzi scheme. There's no way to win. So you end up having to pivot your company away from whatever great human goal you may have had. Indexing the world's information, my god, what a great goal Google had. Its no longer indexing the world's information. It's become the world's information. And that's a very different thing. So now we live in Google, rather than Google indexing the real world. The map becomes the territory, and that's when we all get lost.

  • Facebook and Google began as companies with supposedly noble purposes.
  • Creating a more connected world and indexing the world's information: what could be better than that?
  • But pressure to return value to shareholders came at the expense of their own users.

Tuberculosis vaccine shows promise in reducing COVID deaths

A new study suggests that a century-old vaccine may reduce the severity of coronavirus cases.

Credit: Kekyalyaynen.
Surprising Science
  • A new study finds a country's tuberculosis BCG vaccination is linked to its COVID-19 mortality rate.
  • More BCG vaccinations is connected to fewer severe coronavirus cases.
  • The study is preliminary and more research is needed to support the findings.
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Human brains remember certain words more easily than others

A study of the manner in which memory works turns up a surprising thing.

Image Point Fr / Shutterstock
Mind & Brain
  • Researchers have found that some basic words appear to be more memorable than others.
  • Some faces are also easier to commit to memory.
  • Scientists suggest that these words serve as semantic bridges when the brain is searching for a memory.

Cognitive psychologist Weizhen Xie (Zane) of the NIH's National Institute of Neurological Disorders and Stroke (NINDS) works with people who have intractable epilepsy, a form of the disorder that can't be controlled with medications. During research into the brain activity of patients, he and his colleagues discovered something odd about human memory: It appears that certain basic words are consistently more memorable than other basic words.

The research is published in Nature Human Behaviour.

An odd find

Image source: Tsekhmister/Shutterstock

Xie's team was re-analyzing memory tests of 30 epilepsy patients undertaken by Kareem Zaghloul of NINDS.

"Our goal is to find and eliminate the source of these harmful and debilitating seizures," Zaghloul said. "The monitoring period also provides a rare opportunity to record the neural activity that controls other parts of our lives. With the help of these patient volunteers we have been able to uncover some of the blueprints behind our memories."

Specifically, the participants were shown word pairs, such as "hand" and "apple." To better understand how the brain might remember such pairings, after a brief interval, participants were supplied one of the two words and asked to recall the other. Of the 300 words used in the tests, five of them proved to be five times more likely to be recalled: pig, tank, doll, pond, and door.

The scientists were perplexed that these words were so much more memorable than words like "cat," "street," "stair," "couch," and "cloud."

Intrigued, the researchers looked at a second data source from a word test taken by 2,623 healthy individuals via Amazon's Mechanical Turk and found essentially the same thing.

"We saw that some things — in this case, words — may be inherently easier for our brains to recall than others," Zaghloul said. That the Mechanical Turk results were so similar may "provide the strongest evidence to date that what we discovered about how the brain controls memory in this set of patients may also be true for people outside of the study."

Why understanding memory matters

person holding missing piece from human head puzzle

Image source: Orawan Pattarawimonchai/Shutterstock

"Our memories play a fundamental role in who we are and how our brains work," Xie said. "However, one of the biggest challenges of studying memory is that people often remember the same things in different ways, making it difficult for researchers to compare people's performances on memory tests." He added that the search for some kind of unified theory of memory has been going on for over a century.

If a comprehensive understanding of the way memory works can be developed, the researchers say that "we can predict what people should remember in advance and understand how our brains do this, then we might be able to develop better ways to evaluate someone's overall brain health."

Party chat

Image source: joob_in/Shutterstock

Xie's interest in this was piqued during a conversation with Wilma Bainbridge of University of Chicago at a Christmas party a couple of years ago. Bainbridge was, at the time, wrapping up a study of 1,000 volunteers that suggested certain faces are universally more memorable than others.

Bainbridge recalls, "Our exciting finding is that there are some images of people or places that are inherently memorable for all people, even though we have each seen different things in our lives. And if image memorability is so powerful, this means we can know in advance what people are likely to remember or forget."

spinning 3D model of a brain

Temporal lobes

Image source: Anatomography/Wikimedia

At first, the scientists suspected that the memorable words and faces were simply recalled more frequently and were thus easier to recall. They envisioned them as being akin to "highly trafficked spots connected to smaller spots representing the less memorable words." They developed a modeling program based on word frequencies found in books, new articles, and Wikipedia pages. Unfortunately, the model was unable to predict or duplicate the results they saw in their clinical experiments.

Eventually, the researchers came to suspect that the memorability of certain words was linked to the frequency with which the brain used them as semantic links between other memories, making them often-visited hubs in individuals's memory networks, and therefore places the brain jumped to early and often when retrieving memories. This idea was supported by observed activity in participants' anterior temporal lobe, a language center.

In epilepsy patients, these words were so frequently recalled that subjects often shouted them out even when they were incorrect responses to word-pair inquiries.

Seek, find

Modern search engines no longer simply look for raw words when resolving an inquiry: They also look for semantic — contextual and meaning — connections so that the results they present may better anticipate what it is you're looking for. Xie suggests something similar may be happening in the brain: "You know when you type words into a search engine, and it shows you a list of highly relevant guesses? It feels like the search engine is reading your mind. Well, our results suggest that the brains of the subjects in this study did something similar when they tried to recall a paired word, and we think that this may happen when we remember many of our past experiences."

He also notes that it may one day be possible to leverage individuals' apparently wired-in knowledge of their language as a fixed point against which to assess the health of their memory and brain.

Hints of the 4th dimension have been detected by physicists

What would it be like to experience the 4th dimension?

Two different experiments show hints of a 4th spatial dimension. Credit: Zilberberg Group / ETH Zürich
Technology & Innovation

Physicists have understood at least theoretically, that there may be higher dimensions, besides our normal three. The first clue came in 1905 when Einstein developed his theory of special relativity. Of course, by dimensions we’re talking about length, width, and height. Generally speaking, when we talk about a fourth dimension, it’s considered space-time. But here, physicists mean a spatial dimension beyond the normal three, not a parallel universe, as such dimensions are mistaken for in popular sci-fi shows.

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Does conscious AI deserve rights?

If machines develop consciousness, or if we manage to give it to them, the human-robot dynamic will forever be different.

Videos
  • Does AI—and, more specifically, conscious AI—deserve moral rights? In this thought exploration, evolutionary biologist Richard Dawkins, ethics and tech professor Joanna Bryson, philosopher and cognitive scientist Susan Schneider, physicist Max Tegmark, philosopher Peter Singer, and bioethicist Glenn Cohen all weigh in on the question of AI rights.
  • Given the grave tragedy of slavery throughout human history, philosophers and technologists must answer this question ahead of technological development to avoid humanity creating a slave class of conscious beings.
  • One potential safeguard against that? Regulation. Once we define the context in which AI requires rights, the simplest solution may be to not build that thing.

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