Designing Anything, “From a Spoon to the City”
In 1965, Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the offices of Vignelli Associates in 1971, and Vignelli Designs in 1978. His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.
Vignelli has had his work published and exhibited throughout the world and entered in the permanent collections of several museums, including the Museum of Modern Art, the Metropolitan Museum of Art, and the Brooklyn Museum. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA). His many awards and honors include the AIGA Gold Medal, the Presidential Design Award, and the National Arts Club Gold Medal for Design.
Question: How did you choose design as a career?
Massimo Vignelli: Yes. I started to begin to be interested in architecture and design when I was 14 years old, which was pretty early in life. And then I would start to look at architectural magazines and I eventually went to the school of architecture too, but one of the things I learned very early is that an architect should be able to design anything from a spoon to the city. That was a favorite phrase by Argo Flores, a Viennese architect around the turn of the century, the other century. And I was fascinated by that idea and then I’ve seen that that is true and the great architects like Flores and Hoffmann from Vienna, again were doing this kind of things. And since I was born and raised in Milan, architects in Milan, they were also doing all kinds of things. They were designing buildings and furniture and interiors and exhibitions and so on.
Then I shared an apartment with Max Huber, a famous graphic designer from Switzerland, and so I learned graphic design and I got fully in love with graphic design. And so I was doing the whole thing from graphics to architecture.
So I built a house at one point for a client and then I did exhibitions and then I started to do products and you know, that's the way I started. And I like to try all the time to try different materials, different experiences, I was eager to try all kinds of things and I suppose that attitude has a left me after a long, long life of design anyhow. So that's how I got interested in architecture and design. And naturally since I was very curious about the protagonist of the Modern movement in Europe at the time by the time I got to the University of Architecture I was about 20 years old, I had already met cursory all the major architects in Europe from Le Corbusier, to you name it, all the others, country by country, which was very exciting. You know, I was a kind of a groupie I would say.
And of course, I was reading all of the books of them and about what they had to say, and that gave me the critical strength or the critical background to approach architecture and design.
In his apprentice days as a designer, Massimo Vignelli learned that versatility was the key to success.
Here's the science of black holes, from supermassive monsters to ones the size of ping-pong balls.
- There's more than one way to make a black hole, says NASA's Michelle Thaller. They're not always formed from dead stars. For example, there are teeny tiny black holes all around us, the result of high-energy cosmic rays slamming into our atmosphere with enough force to cram matter together so densely that no light can escape.
- CERN is trying to create artificial black holes right now, but don't worry, it's not dangerous. Scientists there are attempting to smash two particles together with such intensity that it creates a black hole that would live for just a millionth of a second.
- Thaller uses a brilliant analogy involving a rubber sheet, a marble, and an elephant to explain why different black holes have varying densities. Watch and learn!
- Bonus fact: If the Earth became a black hole, it would be crushed to the size of a ping-pong ball.
Military recruits are supposed to be assessed to see whether they're fit for service. What happens when they're not?
- During the Vietnam War, Robert McNamara began a program called Project 100,000.
- The program brought over 300,000 men to Vietnam who failed to meet minimum criteria for military service, both physically and mentally.
- Project 100,000 recruits were killed in disproportionate numbers and fared worse after their military service than their civilian peers, making the program one of the biggest—and possibly cruelest—mistakes of the Vietnam War.
In a breakthrough for nuclear fusion research, scientists at China's Experimental Advanced Superconducting Tokamak (EAST) reactor have produced temperatures necessary for nuclear fusion on Earth.
- The EAST reactor was able to heat hydrogen to temperatures exceeding 100 million degrees Celsius.
- Nuclear fusion could someday provide the planet with a virtually limitless supply of clean energy.
- Still, scientists have many other obstacles to pass before fusion technology becomes a viable energy source.
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