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Who's in the Video
Born in Arona, Italy in 1946, Alberto Alessi is managing director of Alessi Spa and head of marketing strategy, communication and design management.As the eldest son of Carlo Alessi, he[…]

The designer says it all depends on how you define luxury.

Question: Is design a luxury?

Alessi:    Depends from what you think is a luxury.  Design, for me, for all the Italian design factories phenomenon, is a new and very contemporary form of art and poetry.  Then, is art and poetry a luxury?  I leave to you the question. 

Question: How do you balance functionality with art?

Alessi:    It depends very much from the area where you are working in.  For example, my personal job in my work, I am dealing with the objects that are hundreds of years old, if not millenary sold.  If you think how old this bowl or a cup or a pot, thousand years old, that means that almost all the functional matters have been… have found their solution.  And this space, which is left, is still a space related to the emotions, not so much to the function.  You cannot invent so much in my field.