Why Reality TV Isn't Going Away

There are over 200 channel choices in the average home.  That's an age of choice.  That's pretty exciting. 

Reality television is going to part of the diet no matter what.  There's a lot of reality television that celebrates the discovery of talent.  American Idol, The Voice, that's great. 

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Take Risks with the Fresh and New

Embrace change.  Embrace what that future is.  Don't fear it because that's your biggest upside. 

I believed that one of the magical things that happens in television is you turn it on and someone comes into your home, into your life, and there's nothing more exciting than making that bond with talent, having that sense of discovery.  So fresh is not always tested.  Fresh is not guaranteed, but it’s your biggest upside.  Cut against the grain. 

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Idea Initiation: The 3AM Rule

The key fundamental aspect of being a good business leader is that you want to initiate. 

Each and every day, when we go into our work world, we have an agenda.  And if we look down at that agenda and we go, “I have to accomplish this.  I have to accomplish this.  I’ve got to deal with this.” It’s overwhelming. 

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Why I Bet on Seinfeld

You’ve got to listen to your gut.

When we developed the Seinfeld show, we took a bet on Jerry Seinfeld, who was not a household name.  But Jerry had a voice.  He was appearing on Late Night, on The Tonight Show, had some commercials out there, his voice of observational comedy, looking at the world around him, that voice was really starting to come into its own.

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