Technology & Innovation

The age of consumerism is a well known notion nowadays, and it breeds the idea that we have more freedom in choosing what we want and how to spend our money.  With this freedom comes a desire to have our needs met instantly.  Paul Roberts writes in his book, The Impulse Society, that “our entire consumer culture has elevated immediate gratification to life’s primary goal.”  This is incredibly relevant right now with social media and people spreading their opinions and ideas on the Internet.  If we want to see what our friends are up to, we check Facebook.  If we want to see what’s trending in the news, we troll Twitter feeds.  If we want to capture in time, we post on Instagram. 

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"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead

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Sleazy, ugly, and gross are all words that come to mind when the word sales comes up. The question is, why do we shy away from a process that is at the center of everything we do? 

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Before hashtags and newsfeeds and even pens, paper and the press, the spread of ideas traces back to the cultural art of storytelling. This deep-seated tradition of sharing knowledge and interpreting experiences has continuously bridged generations. At our core, we are storytelling machines, and our thought process is best navigated through the structure of a story. 

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