When magazines stopped serializing novels, and people instead bought entire books, nobody said fiction lovers were "binge reading," so Netflix's Todd Yellin asks why the term applies to TV.
When magazines stopped serializing novels, and people instead bought entire books, nobody said fiction lovers were "binge reading," so Netflix's Todd Yellin asks why the term applies to TV? At the beginning of his tenure at Netflix, Yellin didn't necessarily like the term binge watching since it implied overindulgence. But relatively few people actually binge watch, according to Netflix's definition; most users enjoy 2-3 episodes a nights. Still, the definition of binge watching varies from person to person, but it's better to let people watch when and how much they want, says Yellin.
Todd Yellin started working at Netflix over ten years ago and his current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the Internet on their TVs, computers, and mobile devices. He is responsible for leveraging vast amounts of data, sophisticated algorithms, and best-in-class user interfaces across numerous viewing devices to create an easy, compelling way for Netflix members to find something great to watch. He also oversees member acquisition and how to best leverage social and messaging.
Before Netflix, as a documentarian, Todd became the only person ever to film Tibetan children escaping over the Himalayas; the footage was shown worldwide by Reuters. His written account was published in The Progressive and syndicated by the NYT. He also wrote/directed a short documentary for British TV on political oppression in Myanmar, which was broadcast throughout Europe.