In a way, China is already sponsoring the global X-mas fete. If the Chinese really wanted, they could make Christmas in their own image.
Capitalism forces nations to compete for market share, natural resources and human capital. Less obvious so, they also compete for names, brands and terminologies.
In the Chinese Zodiac, the snake is a mythical creature that symbolizes academia, wisdom, and the pursuit of knowledge. What better year than this to talk about the coming expansion of Chinese thought and the rise of China's terminologies.
Dr. Thorsten J. Pattberg (裴德思 Pei Desi) is a German writer, linguist, and cultural critic.\r\n
He attended Edinburgh University, Fudan University, Tokyo University, and Harvard University, and earned his doctorate degree from The Institute of World Literature at Peking University. He studied under the guiding stars of Ji Xianlin, Gu Zhengkun, and Tu Weiming, whom he considers his spiritual masters.
Dr. Pattberg is currently a Visiting Fellow at the Institute for Advanced Studies on Asia, University of Tokyo; and a former Research Fellow at the Institute for Advanced Humanistic Studies, Peking University. He is the author of four monographs 'The East-West dichotomy,' 'Shengren,' 'Holy Confucius,' and 'Inside Peking University,' and some of his representative articles are 'Language hegemony – It’s shengren, stupid!,' 'Long into the West’s dragon business,' 'China: Lost in Translation,' and 'The end of translation.'