One reason is an extremely sophisticated audience.
Tanya Steel is a well-known food writer and Editor-in-Chief of the award-winning food Web site, Epicurious.com. Before joining Epicurious, Steel was the New York Editor of Bon Appetit magazine, where she wrote columns and features. Ms. Steel won the prestigious James Beard Foundation Journalism Award for Magazine Restaurant Review or Critique, 2003. She is a member of the American Society of Magazine Editors and a James Beard Restaurant Judge. Prior to Bon Appétit, she was an editor at Diversion, Food & Wine, and Mademoiselle magazines. In recent years, Steel created the charity program Wine. Dine. Donate. to combat hunger in conjunction with America's Second Harvest. Steel is the co-author of Real Food for Healthy Kids, which was published in late 2008.