Though memes have made their way into mass culture, they will likely remain more surprise than science.
As technology and media continue to evolve at an exponential rate, marketers and consumers alike have started to adopt new practices and behaviors to ensure that they keep pace.
Though the subculture of privacy enthusiasts will strengthen, don’t expect it to grow significantly or to influence mainstream behaviors in any major way.
The future of medicine is predictive, personalized, preventative and is moving from being episodic and reactive to continuous and proactive.
Learning is no longer a singular event, but rather an ongoing project to keep yourself updated with the latest skills and knowledge.
In the second installment of our “8 Trends That Will Shape Humanity” series, we look at the rise of the "city state" and how the coming consolidation of humanity into cities will change life for residents of these massive urban hubs.
"Now" trends are those with high energy and can be leveraged in the present; "Next" trends will begin to manifest towards the end of 2013 and gain traction through 2014; "Future" trends are fringe signals that will play out in 2015 and beyond.
There are few trends in the "maker movement" that have the potential to disrupt traditional industries, economies and the wider culture than 3D Printing.
We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.
Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.
AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.