Where is your data now? Follow the money.
- Your day to day actions on the Internet give businesses personal data that turns you into an ad target – or the opposite.
- Facebook, for example, allowed landlords to block demographic groups such as African Americans, LGBTQ, or disabled people from seeing housing ads – a violation of the 1968 Fair Housing Act.
- Data brokers have crossed a line, but the laws that should regulate them are outdated; just look at the billion-dollar data deal between 23andMe and Big Pharma. Is it ethical?
Rita McGrath argues that traditional business strategy, focused on stability and sustainability, should be eschewed.
Rita McGrath argues that traditional business strategy, focused on stability and sustainability, should be eschewed. Rather, she says, businesses should fine tune their strategy to cultivate a transient competitive advantage. McGrath is a Professor of Management at Columbia Business School.