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Rita McGrath argues that traditional business strategy, focused on stability and sustainability, should be eschewed.
August 14, 2014
Rita Gunther McGrath
Rita Gunther McGrath, a professor at Columbia Business School, is one of the world’s top experts on innovation and growth. She is the best-selling author of The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen will be published in September.