Companies can create an oxytocin-led positive feedback loop, bettering employees and business while making customers happier—or they can lead their business into a downward spiral.
Nations where trust is high have effective governments, very tight social structures, and better interactions among people—they also have higher incomes and greater growth.
Oxytocin levels in the brain have been linked to trust among individuals, opening up a range of research on their societal implications under the new discipline of neuroeconomics.
Paul Zak is the founding director of the Center for Neuroeconomics Studies and professor of economics, psychology and management at Claremont Graduate University. Dr. Zak has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from the University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard University.
Zak is Big Think Delphi Fellow.