Whether you're hatching "new-you" resolutions or need to end a bad habit, there's a world of transformative wellness tech at your fingertips. Though some of it may shock you – literally.
Willow Group, a company that aims to leverage technology to bring people peace of mind, is led by CEO Nichol Bradford. She is the first to admit that nothing replaces human connection, but the other side of the coin is that we don’t live in an all-or-nothing world; there can be a suite of tools to help people cope in their lives. If your loved ones can support you in breaking a bad habit, for example, that’s excellent. You could meditate and read to expand your understanding of what’s beneath your bad habit. Or, another tool in the box is the Pavlock.
Maslow's Hierarchy of Needs is incomplete as we commonly know it. Later in his life, Maslow wrote about a stage beyond self-actualization. Nichol Bradford explains how to arrive at this final place.
Maslow's Hierarchy of Needs has served as the foundation for understanding human motivation since it was first published in 1943 as part of "A Theory of Human Motivation" in Psychological Review. The hierarchy, visualized in pyramid form, is often given as an introduction to human psychology and still holds weight in population conversation about what humans need from life, and in what order they need it.
Computer-brain interface technology is progressing faster than medical research can reliably understand how it affects human health over the longterm. Still, the technology is really cool.
Human wellbeing exists between two planes of physical and mental health. While our physical health has gone digital — through apps and devices like Fitbit that quantify health metrics — human mental health has remained more analogue. To address our mental health, we still prefer the professional advice of doctors or ancient meditative practices like yoga.
Nichol Bradford, CEO/Founder, Willow. Nichol Bradford is fascinated by human potential, and has always been interested in how technology can help individuals expand beyond their perceived mental limits to develop and transform themselves to the highest level. She spent the last decade exploring these ideas in the online game industry, serving as a senior executive with responsibility for strategy, operations and marketing for major brands that include: Activision/Blizzard, Disney, and Vivendi.
Most recently she managed the operations of Blizzard properties, including World of Warcraft, in China. Now, as the CEO of the Willow Group, Nichol is applying same skills to the realm of elevating psychological well-being. Willow is a transformative technology company focused on employing rigorous scientific research to develop training protocols, hardware and software that can produce a reliable and positive change in the human experience.
Nichol has an MBA from Wharton School of Business in Strategy, a BBA in Marketing from the University of Houston, and is a graduate of Singularity University’s Graduate Studies Program 2015. She is a fellow of the British American Project, currently serves on the board of the Project 375/Brandon Marshall Foundation for Mental Health, and is a former term member of the Council on Foreign Relations. She is the author of The Sisterhood, and an amatuer boxer.