Steve Jobs is known for his effective speeches and presentations in narrative form, but twice in his career he leveraged the ceremony as a unique communication tool to get his point across.
Steve Jobs is known for his effective speeches and presentations in narrative form, but twice in his career he leveraged the ceremony as a unique communication tool to get his point across. According to Nancy Duarte, communication expert and CEO of Duarte, Inc., the ceremony is so deeply embedded in our culture that we often forget it's actually a unique medium of communication. Utilizing ceremony to communicate isn't only effective, it's fun and often provides a deeper cultural connection than a speech.
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, LA Times and on CNN. Her firm, Duarte, Inc., has created more than a quarter of a million presentations for the world’s most influential businesses, institutions, causes, and authors. As a persuasion specialist Nancy developed a unique methodology, which applies storytelling and visual thinking principles to business communications that shift audience beliefs and behaviors.
Presentations have quite literally changed Nancy Duarte’s life. Her passion for creating compelling, persuasive communication has inspired her mission to help others tell stories that spark meaningful action. Her journey from failing a college course in public speaking to leading an agency that is re-imagining the medium of presentations has taught her many lessons on the power of communication to change the world.
Duarte, Inc. is the largest design firm in Silicon Valley, as well as the fifth largest female employer in the area. Nancy has won several prestigious awards for communications and entrepreneurship. She has been a speaker at a number of Fortune 500 companies and top business schools, and teaches classes at Stanford University several times a year. Nancy has 20 years of experience working with global companies and thought leaders, and her firm has influenced how the world perceives some of the most important brands, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.