Author posts

When business goals backfire: How to adjust to unintended consequences

What are the values most important to a company? MIT's innovation expert Michael Schrage shares his thoughts on how to approach Key Performance Indicators.

Why Good AI Should Kick Your Assumptions in the Groin

AI is short for more than just 'Artificial Intelligence'. At this crucial stage in its design, we have to decide whether we want it to merely serve us, or to challenge and augment our many selves.

Google, Amazon, and Netflix Know Their Most Important Product Is You

Companies succeed when they invest in human capital, which used to just mean a company's employees. Today, it means investing in the company's customers as well.

Who Needs Voicemail Anymore? with Michael Schrage

Tech expert Michael Schrage calls voicemail "an anachronism" whose time has come and gone. Could e-mail be next?

Why Good Ideas are Bad, with Michael Schrage

Ideas are the wrong unit of measurement for innovation, says author Michael Schrage. Instead he recommends reframing good ideas as testable hypotheses that can be run in a fast, simple, cheap business experiment.

Michael Schrage: "Making Customers Better Makes Better Customers"

Author and innovation expert Michael Schrage explains that it's not enough to invest in the innovative qualities of your workforce; you have to invest in bettering your customers as well.

Michael Schrage: Is it the Government's Duty to Defend Citizens from Cyber Attacks?

Innovation expert Michael Schrage explores the major questions that have risen from the recent Sony hack. He questions whether hacking and cyberattacks should be treated as mere misdemeanors or as more serious affronts to personal freedom.

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