There's a new verb in town: cognify. We have far too much baggage with the word 'intelligence' so to fully embrace the second industrial revolution we need to start talking about artificial cognification.
When you take off a virtual reality headset, you don't remember seeing things, you recall experiencing them, says Kevin Kelly. VR will create a world of amazing opportunity – for us and for advertisers.
Kevin Kelly is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Review. He has also been a writer, photographer, conservationist, and student of Asian and digital culture.
His most recent book is The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.