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Optimism Is the Engine That Moves Society Forward

Skepticism has a place, but it's optimists who decide the future, says Kevin Kelly.

Industrial Revolution 2.0: First We Electrified, Then We Cognified

There's a new verb in town: cognify. We have far too much baggage with the word 'intelligence' so to fully embrace the second industrial revolution we need to start talking about artificial cognification.

Virtual Reality Will Trick You In Ways You’ll Like – and Ways You Won’t

When you take off a virtual reality headset, you don't remember seeing things, you recall experiencing them, says Kevin Kelly. VR will create a world of amazing opportunity – for us and for advertisers.

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