Author posts

How to Master Simplicity in Design, Business and Life

Turns out simplicity is really, really complicated. Having worked with Steve Jobs for years as an advertising creative director on Apple products, Ken Segall has taken a blood oath to uphold the principles of simplicity.

Has Apple Lost Its Simplicity without Steve Jobs?

Creative director at Apple for 12 years, and the man responsible for introducing the lowercase-i into Apple's product line, Ken Segall discusses the present and future of Apple computers.

We've All Been Apple-ized, For the Better

What does it mean that the world has become Apple-ized? Apple's competitors start acting more like Apple, and consumers start appreciating more what Apple does best.