Science works through experimentation and replication. Hypotheses are put forward; tests are run; and results are obtained. If something surprising or interesting is found in an experiment, other researchers can then replicate the study to make sure that the effect is robust and not just due to chance.
Earlier today, I was speaking with a friend of mine about habit formation. In the middle of our conversation, he paused and told me: “The trick is to keep on going. You’ll make steps forward. Then you’ll fall back. But the trick is to keep on going — keep doing what you need to do.” Truer words could not be spoken. Sometimes in the midst of hype and complexity, you need to re-state old truths. This is one of them.
Behind every behavior there are four potential explanations:
Jason is currently Director of Product at Quixey, which acquired his startup, Kite.io, in 2014. Previously, he was a researcher for BJ Fogg in the Stanford Persuasive Technology Lab, where he created the world’s first taxonomy of human behavior, complete with comprehensive strategies. This was used as the applied psychology framework for the World Economic Forum in Davos (2011). In recent years, he has been a collaborator with Dan Ariely, behavioral economist and author of New York Times best seller Predictably Irrational. He is a User Experience Advisor for 500 Startups and a mentor for the Thiel Foundation’s 20 Under 20 Program. He studied neuroscience at Stanford University.
