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The legend of Boaty McBoatface: Lessons in brand management from a colossal failure
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Henry Timms
Henry Timms
is president and CEO of the 92nd Street Y, a visiting fellow at Stanford, and co-founder of #GivingTuesday, an international day of philanthropy. He is the co-author of
New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You
.
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