Author posts
The legend of Boaty McBoatface: Lessons in brand management from a colossal failure
Boaty McBoatface could have been a billion-dollar brand that re-invigorated science education, but now its epic failure is a lesson for the rest of us.
May 09, 2018
Henry Timms
Henry Timms is president and CEO of the 92nd Street Y, a visiting fellow at Stanford, and co-founder of #GivingTuesday, an international day of philanthropy. He is the co-author of New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You.
