Groundbreaking digital companies like Google, Amazon, and Uber operate using a "scorched Earth" method of value creation, says Rushkoff, which resembles 13th century colonialism.
The history of industrialization is the separation of workers from their labor, and it continues today in the digital marketplace where online companies seek to replace human labor with algorithms.
Companies like Facebook no longer depend on traditional economic exchanges to turn profit, so what does this mean for the consumer? When we're not paying money, we're paying in other ways, says Douglas Rushkoff.
It's harder for most people to making a living now than it was before the rise of online businesses like Facebook and Amazon. That's because the digital economy is hurting the real economy.
The easiest way to get Americans, in particular, onboard programming is by frightening the bejesus out of them.
Douglas Rushkoff is the host of the Team Human podcast and a professor of digital economics at CUNY/Queens. He is also the author of a dozen bestselling books on media, technology, and culture, including, Present Shock, Program or Be Programmed, Media Virus, and Team Human, the last of which is his latest work.