Author posts

How the Billboard Hot 100 explains the rise of Donald Trump

The scandalous history of the Billboard Hot 100 is the perfect analogy for how Donald Trump's popularity broke the rigid power structure of American politics.

Are you cool or are you crazy? How sociologists define healthy rebellion

Is coolness wearing a leather jacket and slicking your hair back? Or is it "a measured rebellion" within established boundaries? One big thinker tells us that being "cool" is sort of like a cult, at least from a sociological standpoint.

Decoding popularity: Why successful people don't try appealing to everyone's tastes

History is littered with thousands of things that tried to appeal to everyone and yet failed miserably. If you want true success, try to appeal to a core group.

Why you believe lies the more often you hear them

Here's why your brain’s biases are a win for fake news, and a pay day for Facebook.

The science of successful things: Star Wars, Steve Jobs, and Google’s epic fail

So, how do you make something popular? Simple! You just update something old. This applies to storytelling, design, and even tech gadgets.

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