Joe Biden has been in the senate for 36 years and was the fifth youngest senator ever, taking office at the age of 30. He is one of the smartest and bravest people in America. I don't think that any one person knows more about the American Politic than this gentleman.
I don't think this is a problem that needs solving. Alcohol has been around for centuries and it's effects are pretty well known. I'm afraid you'd be "throwing money down a rat hole". People are aware of it's effects, but are going to drink it anyway. I think you may be walking a fine line between educating people and controlling their behavior.