The notion of brainstorming can sometimes elicit eye-rolls – usually because it's fundamentally misunderstood. Apple alumnus and Stanford Executive Director of Design, Bill Burnett, says we're only scratching the surface of its potential.
Bill Burnett is a Consulting Assistant Professor and the Executive Director of the Design Program at Stanford. He directs the undergraduate and graduate program in design and teaches at the d.school. He received his Bachelors of Science and Masters of Science in Product Design at Stanford and has worked in start-ups and Fortune 100 companies, including seven years at Apple designing award-winning laptops and a number of years in the toy industry designing Star Wars action figures. He holds a number of mechanical and design patents and design awards, and, in addition to his duties at Stanford, he is on the board of VOZ, a socially responsible fashion start-up, and advises several other start-up companies.