Author posts

The Science of Capturing People’s Attention, with Expert Attention-Getter Ben Parr

The author of a new book about attention explains the three distinct kinds: immediate, short, and long. To capture someone's attention, you have to see these three as stages into a person's subconscious.

What Mark Zuckerberg and Beyoncé Can Teach You About Getting Attention

Ben Parr, author of the new book "Captivology," explains how certain celebrities reach a higher echelon of fame by mastering an ability to trigger positive reactions from their fanbases.