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The word "fractals," which Benoit Mandelbrot invented, has caught on with everyone from kids to club owners.
Benoît B. Mandelbrot is a French and American mathematician, best known as the father of fractal geometry. He is Sterling Professor of Mathematical Sciences, Emeritus at Yale University; IBM Fellow Emeritus at the Thomas J. Watson Research Center; and Battelle Fellow at the Pacific Northwest National Laboratory. Mandelbrot was born in Poland and educated in France, and is now a dual French and American citizen. His books include the classic "The Fractal Geometry of Nature" (1982).