Today, if a business wants to be successful, it should pay attention to employee fulfillment.
- Employee satisfaction, as a concept, didn't emerge until the rise of the industrial economy and unionization. If employees were unhappy, management could predict a strike and stoppage of work.
- Since then, the standard for management has been to consider employee engagement an accurate measure of satisfaction. Instead, research suggests the focus should be employee fulfillment: Do employees have the ability to reflect on and create meaning around their work?
- Now, in the information economy, employees are often the means of value creation. This provides a unique advantage in which management must consider employee fulfillment in order to remain profitable.
Learn how to redesign your job for maximum reward.
- Broaching the question "What is my purpose?" is daunting – it's a grandiose idea, but research can make it a little more approachable if work is where you find your meaning. It turns out you can redesign your job to have maximum purpose.
- There are 3 ways people find meaning at work, what Aaron Hurst calls the three elevations of impact. About a third of the population finds meaning at an individual level, from seeing the direct impact of their work on other people. Another third of people find their purpose at an organizational level. And the last third of people find meaning at a social level.
- "What's interesting about these three elevations of impact is they enable us to find meaning in any job if we approach it the right way. And it shows how accessible purpose can be when we take responsibility for it in our work," says Hurst.
Imperative CEO Aaron Hurst (http://www.imperative.com) describes how we are evolving from an information economy to an economy of purpose. Hurst is the author of The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World (http://goo.gl/y8Y53q).