Our Favorite Super Bowl Ad: Smart Phone Nerds
From 2011-2014, Daniel Honan was the Managing Editor at Big Think. Prior to Big Think, Daniel was Vice President of Production for Plum TV, a niche cable network he helped launch in 2002. The production team he oversaw won over two dozen Emmy awards. Daniel has created numerous shows and documentaries for television, and his film credits include Stealing the Fire, a documentary on the black market for nuclear weapons technology.
Follow Daniel on Twitter @DanielHonan
Move over, David Beckham, Matthew Broderick, Jerry Seinfeld and Donald Trump. The Super Bowl commercial that caught our attention was a Best Buy spot called "Phone Innovators" featuring none other than Big Think favorite Ray Kurzweil.
"I'm Ray Kurzweil," the futurist and inventor says in the commercial. "I gave your words a voice," his phone then says.
Watch the commercial here:
Kurzweil appeared along with other innovators such as Philippe Kahn, who created the camera phone, Neil Papworth, the British engineer who sent the first text message, Kevin Systrom of Instagram, Jim McKelvey, co-founder of the mobile payment platform Square and Chris Barton and Avery Wang, the audio signal processing pioneers behind Shazam.
The most humorous moment came during the appearance of Paul and David Bettner, creators of the social Scrabble game Words with Friends, who benefited from enormous publicity when Alec Baldwin couldn't resist the urge to play their mobile game on an airplane last year.
According to Best Buy, while other brands featured widely recognizable celebrities from the worlds of sports and entertainment, “Silicon Valley inventors are today’s stars.”
Best Buy also released a three-minute version of the commercial that explains each innovation in a bit more detail. "I invented a computer that could recognize printed letters," says Kurzweil. "It was really a solution in search of a problem -- we didn't know what it was good for."
Watch the video here:
Follow Daniel Honan on Twitter: @danielhonan
It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.
- Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
- These cells could one day help treat damaged bone and cartilage.
- The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.
- Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
- Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
- Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
A groundbreaking new study shows that octopuses seemed to exhibit uncharacteristically social behavior when given MDMA, the psychedelic drug commonly known as ecstasy.
- Octopuses, like humans, have genes that seem to code for serotonin transporters.
- Scientists gave MDMA to octopuses to see whether those genes translated into a binding site for serotonin, which regulates emotions and behavior in humans
- Octopuses, which are typically asocial creatures, seem to get friendlier while on MDMA, suggesting humans have more in common with the strange invertebrates than previously thought
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