'No Guts No Glory' is Sexy, Terrible Advice for Entrepreneurs | Warby Parker's Neil Blumenthal

Warby Parker has found that making bold moves doesn’t always require taking big risks.

"I think we've always believed that simplicity is a core aspect of de-risking. When you introduce complexity, it introduces risk and it makes things more difficult to execute." — Neil Blumenthal, Warby Parker

Fail harder! Jump off the cliff! Books, TED talks, and blog posts advising entrepreneurs to take bigger risks are abundant. Neil Blumenthal is the co-founder and co-CEO of Warby Parker, an eyewear upstart that's upending the bloated glasses industry by selling fashion-forward, high quality eyewear at one-fourth the cost. In sharp contrast to the bravado and fetishization of failure we so often hear from entrepreneurs, Blumenthal repeatedly told us that breaking bigger problems down into smaller, more manageable pieces has been essential to Warby Parker's success.

Warby Parker has found that making bold moves doesn’t always require taking big risks. Keeping things clear and simple by focusing on and solving one problem at a time, and carefully building the necessary infrastructure to support its growth has allowed the company to stay organized and responsive to its customers as it has grown from 20 to over 500 employees.

Amid all the breathless memes about shooting for the stars and “no guts, no glory,” it’s refreshing to hear such pragmatic advice from leaders who are radically changing their industries. 

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