The latest trend today is sitting down to a meeting and noticing that the person across from you, and the person next to you, are wearing sleek plastic bracelets. You don't ask about it, because you already did that once at a party and it led to a long discussion about an obsession that supposedly helps improve sleep quality and overall well-being. But do they?
Do fitness trackers live up to the hype? Rachel Feltman at Quartz wore four different brands at once for 10 days to figure out if they're even reliable. Her verdict:
In general, I got much more out of the trackers than I thought I would. Wearing them spurred me to be more active throughout the day (insofar as walking to the farthest bathroom stall or a few blocks further for lunch counts as “more active”). Being tracked made me appreciate just how good for me a day running around town could be (check out my weekend spikes!), as well as just how sedentary I am at work. I did my experiment during a cold week, and I got sick partway through, so I was doing less “extra” walking than I usually do. Now I know what a lazy week looks like, and it isn’t too great. That’s useful, even if it’s not an insight I’d have paid more than $100 for.
So maybe there is something to the fitness tracker craze after all. Head over to Quartz to learn more about Feltman's experience and recommendations.
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A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
When these companies compete, in the current system, the people lose.
- When a company reaches the top of the ladder, they typically kick it away so that others cannot climb up on it. The aim? So that another company can't compete.
- When this happens in the pharmaceutical world, certain companies stay at the top of the ladder, through broadly-protected patents, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation — "tweaks" — the same as product invention.
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