Creative Destruction: From Genesis to Picasso to Apple Computers
According to Jeff DeGraff, half of the challenge for innovators "is having the courage, the temerity, the will to actually stop doing something, which is infinitely harder than starting something new."
What's the Big Idea?
"And the LORD said, I will destroy man whom I have created from the face of the earth; both man, and beast, and the creeping thing, and the fowls of the air; for it repenteth me that I have made them."
The motif of the creator/destroyer is common to all world religions, but certainly not unique to religion. "The urge to destroy is also a creative urge," Pablo Picasso famously said. And this binary relationship is the essence of innovation, says Jeff DeGraff, "Dean of Innovation" and new blogger on Big Think.
So how can businesses and individuals embrace creative destruction? Let's say you have the great American novel in your head, what will enable you to give birth to that creation?
Watch the video here:
What's the Significance?
DeGraff says his favorite example of an innovative company is Apple. Apple made a very dangerous move by ceasing production on what were essentially "clones" of Microsoft products, a move that cost the company hundreds of millions of dollars. Yet this destructive move cleared the way for the iMac.
Similarly, DeGraff points out that Microsoft owned the operating system DOS, which represented over 80 percent of all operating systems in the world. So what did they do? They killed it, in order to clear the way for Windows. So what's the key lesson for innovators here? DeGraff says "half of the challenge is having the courage, the temerity, the will to actually stop doing something, which is infinitely harder than starting something new."
Image courtesy of Shutterstock
Follow Daniel Honan on Twitter @Daniel Honan
The way that you think about stress can actually transform the effect that it has on you – and others.
- Stress is contagious, and the higher up in an organization you are the more your stress will be noticed and felt by others.
- Kelly McGonigal teaches "Reset your mindset to reduce stress" for Big Think Edge.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
These quick bursts of inspiration will brighten your day in 10 minutes or less.
Explore a legendary philosopher's take on how society fails to prepare us for education and progress.
- Alan Watts was an instrumental figure in the 1960s counterculture revolution.
- He believed that we put too much of a focus on intangible goals for our educational and professional careers.
- Watts believed that the whole educational enterprise is a farce compared to how we should be truly living our lives.
How can we use the resources that are already on the Moon to make human exploration of the satellite as economical as possible?
If you were transported to the Moon this very instant, you would surely and rapidly die. That's because there's no atmosphere, the surface temperature varies from a roasting 130 degrees Celsius (266 F) to a bone-chilling minus 170 C (minus 274 F). If the lack of air or horrific heat or cold don't kill you then micrometeorite bombardment or solar radiation will. By all accounts, the Moon is not a hospitable place to be.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.