Serious Research Into Crazy Awesome Fun
Nicole Lazzaro may just have the job you've always wanted. At the very least, she runs the focus groups you've always wanted to join. As founder and president of consulting company XEODesign, she researches what makes games fun—and shares that wisdom with leading video game and software companies. So exactly why is your favorite game so addictive? In her Big Think interview, Lazzaro tells all.Delving deeper into the theory and applications of fun, Lazzaro explains how fun can be turned to serious purposes, such as teaching moral values to kids and making the workplace more playful (and less soul-crushing). But lest all of that seem too serious, she also raves about the transformative effect mobile platforms will have on gaming and describes the fun-related epiphany she had while standing atop an Egyptian temple.
Giving our solar system a "slap in the face"
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
The climate change we're witnessing is more dramatic than we might think.
A lazy buzz phrase – 'Is this the new normal?' – has been doing the rounds as extreme climate events have been piling up over the past year. To which the riposte should be: it's worse than that – we're on the road to even more frequent, more extreme events than we saw this year.
Once again, our circadian rhythm points the way.
- Seven individuals were locked inside a windowless, internetless room for 37 days.
- While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
- Morning time again shown not to be the best time to eat.
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