Razorfish CEO Bob Lord: BP's Best PR Move Is to Act Quickly and Clean Up the Spill

How can companies like BP recover from devastating PR disasters like the recent oil spill in the Gulf of Mexico?  Just get the cleanup done, and keep the public informed, says Bob Lord, the global CEO of interactive agency Razorfish.

"No amount of marketing, no amount of ads they have in the New York Times or commercials that they put out there are really going to help them until their actions are speaking louder than their words and they stop the leak and then they do the cleanup and I think then they would be able to revive themselves," says Lord. "I believe when brands are challenged they can’t talk about things.  They need to act very quickly and their actions will allow them then to rise again and actually could put them in a better position than they were sometimes before.  You can sometimes turn lemons into lemonade in these situations."

In his Big Think interview, Lord also talks about how new tools and methodologies are involving the consumer in the marketing process more and more. "The marketing companies that are doing things well are the marketing companies that are bringing the consumer in early on to test and learn about how people will react to a particular message to understand what they would want in product development, so when the product actually launches the consumer has already been involved with the evolution of that product," says Lord. "There are automobile companies that are enlisting the help of the general public to help to design the car of the future.  What do they want the car of the future to look like?  What attributes do they see as important?  And those features are being fed into the product design element and the developers that are then being inputted into the cars, which ultimately you now have a virtual focus group to help you in your marketing message and your design process."

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Think you’re bad at math? You may suffer from ‘math trauma’

Even some teachers suffer from anxiety about math.

Image credit: Getty Images
Mind & Brain

I teach people how to teach math, and I've been working in this field for 30 years. Across those decades, I've met many people who suffer from varying degrees of math trauma – a form of debilitating mental shutdown when it comes to doing mathematics.

Keep reading Show less

A world map of Virgin Mary apparitions

She met mere mortals with and without the Vatican's approval.

Strange Maps
  • For centuries, the Virgin Mary has appeared to the faithful, requesting devotion and promising comfort.
  • These maps show the geography of Marian apparitions – the handful approved by the Vatican, and many others.
  • Historically, Europe is where most apparitions have been reported, but the U.S. is pretty fertile ground too.
Keep reading Show less

How KGB founder Iron Felix justified terror and mass executions

The legacy of Felix Dzerzhinsky, who led Soviet secret police in the "Red Terror," still confounds Russia.

Getty Images
Politics & Current Affairs
  • Felix Dzerzhinsky led the Cheka, Soviet Union's first secret police.
  • The Cheka was infamous for executing thousands during the Red Terror of 1918.
  • The Cheka later became the KGB, the spy organization where Russia's President Putin served for years.
Keep reading Show less