Design of the Times: Khoi Vinh and

Why does the Web version of a newspaper look so different from the print version? It may sound like a simple-minded question, but the answer cuts to the heart of the difference between the print and the online experience. According to Khoi Vinh, design director of, many people still consider print "canonical": solid and tactile and official in a way that the Web is not. On the other hand, the Web allows for a dizzying variety of user behaviorsforcing Web designers to be nimble in predicting and reacting.

In his Big Think interview, Vinh describes one of the most successful features he's introduced to the Times website, as well as a few features that were mysteriously and unexpectedly unpopular. He also expands on the subject of modern design more generally, describing it as a "conversation" between designer and user rather than a declarative statement which, once published, cannot be easily retracted.

Vinh ventures into personal territory as well, suggesting that the family disruption he experienced as a result of immigrating to the U.S. from Vietnam in 1971 sparked his desire to "put the world in order" through design. Finally, in a lighter moment, he explains the design-geek sport of "layer tennis," a spirited game of which he recently played through his blog,

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